Company Overview

We are Andrews Orthodontics, the BEST orthodontic team in the Brazos Valley. We love what we do, and we have an amazing team that works hard to deliver the ultimate patient experience. We are a dynamic, exciting, fast-paced, family-oriented orthodontic practice. When we transform our patients’ smiles, we know we are not just improving their oral health, we are also building their self-confidence and improving their potential in their social and professional lives. Our approach is to treat our patients the same way we would treat our own families. We aim to provide services that are both clinically excellent and highly personal.

When you come to work we want you to bring your positive attitude, your smile, and your

willingness to work so we can all have fun together while we help change lives.

Position Overview

We are seeking a highly skilled Digital Marketing Specialist to join our team. This role is perfect for an experienced professional who thrives in managing digital marketing campaigns, optimizing websites for performance and user experience, and creating engaging content across various platforms. The ideal candidate will have a solid background in digital advertising, SEO/SEM strategies, and CRM management, coupled with a creative flair for designing compelling visuals and videos.

Qualifications

Bachelor's degree in Marketing, Communications, or related field
Proven experience (2+ years) in digital marketing roles with a strong focus on digital ad campaign, website management and SEO/SEM
Strong understanding of digital analytics tools and proficiency in data analysis
Excellent written and verbal communication skills, with the ability to craft compelling marketing content
Experience with WordPress
Working knowledge of Adobe Creative Suite and video editing tools
Experience with CRM platforms and email marketing software
Demonstrated creativity, strategic thinking, and problem-solving abilities
Strong project management skills and the ability to be very detail oriented
Ability to confidently manage 3rd party partnerships
Knowledge of Google tag manager and it’s interface with Google Ads and WordPress
Ability to create quarterly marketing proposals to take to Director of Operations for approval

Key Responsibilities

Facebook and Google Ad Oversight:

Manage all digital ad campaigns, including budget allocation, keyword targeting, ad creation, and performance analysis
Continuously optimize ads to improve click-through rates, conversion rates, and overall campaign effectiveness
Utilize Apple Maps to enhance our online presence and visibility, ensuring accurate business information and location details

Website Management:

Oversee the development and maintenance of our company website to ensure optimal performance, user experience, and functionality
Implement strategies to improve website traffic, engagement, and conversion rates
Develop and execute effective SEO and SEM strategies to increase organic traffic and enhance search engine rankings
Conduct keyword research, monitor performance metrics, and optimize campaigns for maximum ROI

Creative Design Knowledge:

Create visually appealing and engaging branded digital assets, including graphics, banners, promotional materials, and patient education materials

Email Drip Campaign Creation:

Design and implement email drip campaigns to nurture leads, drive patient engagement, and promote specials
Analyze campaign performance and make data-driven adjustments to optimize results
Manage customer relationship management (CRM) systems to effectively track and analyze customer interactions, preferences, and behaviors
Leverage CRM data to personalize marketing campaigns to create leads for sales team

Video Creation:

Conduct video content for marketing purposes, such creating patient testimonials and editing content for placement on social media

Social Media Management:

Manage all social media accounts, including content creation, posting schedules, and audience engagement. Ensure the managers/leads are getting you enough content to be able to post twice weekly to each location’s account.

Blog Writing:

Produce high-quality blog content on relevant industry topics to attract organic traffic, establish thought leadership, and foster audience engagement
Conduct keyword research and SEO optimization to maximize blog visibility and reach

A successful applicant will have these qualities:

Adaptability and Creative Problem-Solving

You will face new challenges everyday. We are looking for someone who stays on top of the trends and tools of the trade. Our ideal candidate will be willing to go with the flow and embrace change with open arms.2. Curiosity and Love of Learning

Along with the need for adaptability comes the need for a natural curiosity and love of learning. Technology and trends today change so quickly, placing ever new demands on digital marketers to adapt to the new Google algorithm or master that new analytics tool. It takes a true love of learning to be up to the task.

Interpersonal Skills

To do your job well, you must be able to communicate clearly and conscientiously to the team. This requires a blend of hard and soft skills for fostering team-driven problem-solving.

Business Acumen

The perfect candidate will be able to balance marketing knowledge with the scope and interests of the business. This requires a keen understanding not just of best marketing practices, but of how these practices will help drive our business strategy.

Communication Skills

At their essence, digital marketing specialists are communicating a highly targeted message to a patient or family in need. They must be able to craft a brand or product story that will engage audiences on an emotional level. This requires excellent written, visual, and even non-verbal communication.

Analytical Skills

You are responsible for aggregating and analyzing the data that will inform strategy, then mapping out and communicating that strategy to the team. This role requires command of current and developing analytics tools, as well as the ability to comb through data with great attention to detail and provide feedback to your direct supervisor

Persistence

As mentioned above, digital marketing isn’t focused on events, but processes. You may not see the results of your efforts right away and there is potential for trial and error. To be successful, you need to be a persistent problem-solver.

Andrews Orthodontics

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Digital Marketing Specialist