Part-Time PPC Manager at Astoria Lighting Co.

About Us:

Astoria Lighting Co. is the largest dealer of Gemstone Lights, a leading brand in the Permanent Holiday Lighting space, and the original Gemstone Lights dealer in most of the cities where we operate. We are a leading landscape lighting design and installation firm in our markets, offering low-voltage exterior lighting solutions for residential and commercial applications. Our technology and dedication to customer satisfaction set us apart in the industry. Our team takes pride in providing professional, high-quality, and honest services to our clients. We are based in Austin, TX, but this position is fully remote.

Job Overview:

We are seeking a skilled and experienced PPC Manager to join our team on a part-time basis. The ideal candidate will be responsible for managing our pay-per-click advertising campaigns and search engine optimization efforts to drive traffic, increase conversions, and maximize ROI. This role requires a strategic thinker with a deep understanding of PPC and SEO best practices, data analysis, and campaign optimization.

Key Responsibilities:

Develop, implement, and manage PPC campaigns across various platforms (Google Ads, Bing Ads, etc.)
Conduct keyword research and selection for PPC campaigns to optimize targeting and improve ad performance
Monitor and analyze campaign performance data to identify trends and opportunities for optimization
Adjust bids, ad copy, and targeting strategies to maximize ROI and achieve campaign goals
Monitor and report on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS)
Stay up-to-date with the latest industry trends, tools, and best practices in PPC and SEO

Qualifications:

Proven experience managing PPC campaigns with a successful track record of achieving campaign goals
Strong understanding of SEO principles and best practices
Proficiency in using PPC platforms (Google Ads, Bing Ads) and SEO tools (Google Analytics, SEMrush, etc.)
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Strong written and verbal communication skills
Ability to work independently and manage multiple projects simultaneously

Why Join Us?

Flexible part-time hours (roughly 10 hours per week)
Fully remote
Opportunity to work with a dynamic and passionate team
Chance to make a significant impact on the growth and success of our company
Competitive compensation

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Astoria Lighting Co

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Part-Time PPC Manager at Astoria Lighting Co