Part-Time PPC Manager at Astoria Lighting Co.
About Us:Astoria Lighting Co. is the largest dealer of Gemstone Lights, a leading brand in the Permanent Holiday Lighting space, and the original Gemstone Lights dealer in most of the cities where we operate. We are a leading landscape lighting design and installation firm in our markets, offering low-voltage exterior lighting solutions for residential and commercial applications. Our technology and dedication to customer satisfaction set us apart in the industry. Our team takes pride in providing professional, high-quality, and honest services to our clients. We are based in Austin, TX, but this position is fully remote.
Job Overview:We are seeking a skilled and experienced PPC Manager to join our team on a part-time basis. The ideal candidate will be responsible for managing our pay-per-click advertising campaigns and search engine optimization efforts to drive traffic, increase conversions, and maximize ROI. This role requires a strategic thinker with a deep understanding of PPC and SEO best practices, data analysis, and campaign optimization.
Key Responsibilities:- Develop, implement, and manage PPC campaigns across various platforms (Google Ads, Bing Ads, etc.)
- Conduct keyword research and selection for PPC campaigns to optimize targeting and improve ad performance
- Monitor and analyze campaign performance data to identify trends and opportunities for optimization
- Adjust bids, ad copy, and targeting strategies to maximize ROI and achieve campaign goals
- Monitor and report on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS)
- Stay up-to-date with the latest industry trends, tools, and best practices in PPC and SEO
Qualifications:- Proven experience managing PPC campaigns with a successful track record of achieving campaign goals
- Strong understanding of SEO principles and best practices
- Proficiency in using PPC platforms (Google Ads, Bing Ads) and SEO tools (Google Analytics, SEMrush, etc.)
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Strong written and verbal communication skills
- Ability to work independently and manage multiple projects simultaneously
Why Join Us?- Flexible part-time hours (roughly 10 hours per week)
- Fully remote
- Opportunity to work with a dynamic and passionate team
- Chance to make a significant impact on the growth and success of our company
- Competitive compensation
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