ABOUT THE COMPANY:

Grupo Jumex, a leader in the global beverage industry, is the largest privately-owned beverage company in Mexico. Jumex has become an industry pioneer known for its rapid growth and innovation. In the U.S., Jumex is the undisputed leader in the nectars category and is rapidly expanding into other categories, including premium juices, energy drinks, hydration beverages, and fruit-flavored sparkling drinks. The company is uniquely positioned to serve the rapidly growing Hispanic market in the United States and cater to the increasing demand among general U.S. consumers for authentic Mexican products. Our success is bolstered by strategic partnerships with industry leaders such as PepsiCo, AriZona Beverages, and Mark Anthony Brands. In the U.S. we have achieved compounded double-digit growth for over a decade, and we're just getting started.

We are seeking entrepreneurial and flexible team players to join our pioneering U.S. team. As we embark on this exciting journey to launch our first office in the United States, we are looking for dynamic individuals who thrive in fast-paced environments and are passionate about building and growing a company from the ground up. This is a unique opportunity to be a part of a strategic expansion, where innovation, agility, and collaboration will be key to our success. Join us and play a vital role in shaping the future of Grupo Jumex in the U.S. market. If this sounds like you read further about the Trade Marketing Manager, we are looking for to join our growing team.

Role Description:

Reporting to the Chief Marketing Officer, the Marketing Manager is responsible for developing and executing trade marketing strategies to enhance market share, profitability, and sales growth. This role involves collaboration across various departments, including sales, product development, and finance, to align marketing efforts with company objectives. The Marketing Manager will oversee the trade marketing budget, manage promotional activities, and analyze market trends to ensure effective marketing strategies are implemented.

Responsibilities

Strategic Planning & Execution

Support CMO in the development and implementation of annual marketing strategies and plans to achieve business objectives.
Manage the planning and execution of key customer and consumer events, including product launches and promotional campaigns.
Oversee the creation, evaluation, and implementation of on-shelf and off-shelf displays to enhance product visibility and sales.
Act as the voice of the customer by conducting and analyzing customer surveys and market research.

Reporting

Track and analyze business performance, focusing on key metrics such as volume, market share, and customer engagement.
Provide regular reports on the effectiveness of trade marketing activities, offering insights and recommendations for improvement.

Market Research & Analysis

Conduct market research and analysis to identify target customer needs, preferences, and behaviors.
Analyze and monitor category market data, competitor activities, and industry trends to inform marketing strategies.
Generate market insights for the development and planning of marketing communications.

Event & Campaign Management

Select, plan, and execute industry and consumer events to promote products and drive sales.
Manage the development and distribution of trade marketing materials, including brochures, flyers, displays, and merchandising tools.
Implement holistic marketing plans that include traditional and innovative business-building customer programs.
Develop and manage BTL (Below-the-Line) activities to engage consumers within store environments, both online and offline.

Cross-functional Collaboration

Work closely with sales, product development, and finance teams to align marketing strategies with overall business goals.
Assist sales teams in creating high-quality sales materials, including presentations, pitch documents, and catalogs.
Collaborate with distributors and retailers to develop training and incentive programs that drive product sales.
Support the sales department in securing new distribution opportunities and merchandising support across key accounts and trade channels.

Requirements:

Bachelor's degree in marketing, business, or a related field or equivalent work experience
Experience in FMCG (Fast-Moving Consumer Goods) industry, particularly in F&B (Food & Beverage), or alcohol
Strong knowledge of the Beverage industry, including competitors, customers, and market dynamics
Minimum of 5 years of experience in trade marketing, with at least 2 years in a national role within the Beverage industry
Demonstrated experience in developing and executing trade marketing strategies, with a clear track record of increasing traffic and sales
Excellent communication, presentation, negotiation, and interpersonal skills
Creative thinking and problem-solving abilities, with a strategic approach to marketing
Ability to analyze and present statistical data, and efficiently manage multiple projects and deadlines
Fluency in English is required; Spanish-speaking preferred
Strong team player with the ability to build effective relationships quickly and manage stakeholder expectations
High level of passion for success, with the agility to adapt to changing market conditions

Location:

The role will be based in Los Angeles, CA

The Company is an equal opportunity employer. All qualified applicants will be considered for employment without unlawful discrimination based on race, color, creed, national origin, sex, age, disability, marital status, sexual orientation, military status, prior record of arrest or conviction, or current employment status. The Company is deeply committed to diversity, equity, and inclusion. We believe social change happens when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. The Company is committed to the inclusion of all qualified individuals in the hiring process, including but not limited to those with disabilities.

Grupo Jumex

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