Hopps is building the go-to help marketplace of the future.

We provide prosumers and enterprise teams with 1:1 on-demand help from experts for dozens of the most common tools and skills needed in the modern workplace, like Wordpress, Webflow, HubSpot, paid advertising, and SEO. The platform enables on-demand or scheduled live help (video calls with screen-share and remote control) as well as offline tasks. Experts are vetted, and pricing is completely pay-as-you-go.

We are growing rapidly with best-in-class retention, unit economics, and customer satisfaction. We recently closed a Series A and are looking to double down on growth on both sides of the marketplace.

Role Description

We are seeking a scrappy yet systems-thinking Head of Growth to take on the demand side of the Hopps marketplace. As the first GTM exec at Hopps, you will play a pivotal role in helping us better understand our users’ needs and behaviors, building core GTM processes, standing up a growth team, and architecting multiple inbound and outbound channels to be repeatable and scalable.

A little more detail:

Lead product marketing efforts to better understand ICP / user journey and drive improvements to positioning
Recruit, hire, and manage a growth team, including (at least) a content manager and a growth marketer
Own all marketing budget and hold accountability for return on marketing spend
Oversee existing channels including SEM, email marketing, and referrals
Run scrappy experiments to unlock effective new channels and strategies

Qualifications

5+ years of experience in marketing or a related field (e.g. growth marketing, performance marketing, SEO, product marketing, etc.)
Experience with content marketing and standing up content as a foundational pillar
Experience with paid marketing (e.g. Google Ads, FB ads, etc.)
Familiarity with marketing tech stack (e.g. marketing automation platforms, email service providers, content management systems, etc.)
Superb attention to detail
Analytical prowess — you should delight in taking nebulous challenges and breaking them down into bite-size pieces that can be tackled
Proactive self-starter who is comfortable working in a dynamic, fast-paced environment with little structure or guidance
Marketing Analytics and Web Analytics proficiency
Experience in Growth Hacking
Strong analytical and problem-solving skills
Excellent communication and collaboration abilities
Knowledge of digital marketing trends and tools
Bachelor's degree in Marketing, Business, or related field
Certifications in Google Analytics or other relevant platforms

Hopps

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