Company Description

Little Social Co. is a collaborative team in Southern California dedicated to helping entrepreneurs, artists, creators, and designers craft their online presence. We work closely with our clients to share their stories and create captivating imagery to engage their audience. Our goal is to provide a beautiful online platform for our clients so they can focus on their core work.

Position Overview: We are looking for an experienced Growth Marketing Consultant who specializes in paid advertising, A/B testing, and sprint testing. This freelance role will focus on executing and optimizing paid media campaigns, conducting rigorous testing, and providing actionable insights to maximize ROI. The ideal candidate is a hands-on expert who can hit the ground running and deliver measurable results.

Key Responsibilities:

Paid Advertising: Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
A/B Testing: Design and implement A/B tests to evaluate and improve ad performance, conversion rates, and overall campaign effectiveness.
Sprint Testing: Conduct rapid sprint tests to identify the most effective strategies and tactics for growth.
Data Analysis: Analyze campaign data to identify trends, insights, and opportunities for optimization. Use this data to make informed decisions and adjustments.
Campaign Reporting: Provide detailed reports on campaign performance, including insights and recommendations for future improvements.
Collaboration: Work closely with our internal team to align paid advertising strategies with overall marketing goals.
Continuous Optimization: Stay up-to-date with the latest trends and best practices in paid advertising to ensure campaigns remain competitive and effective.

Qualifications:

Experience: 3-5 years of experience in paid advertising and growth marketing, with a proven track record of driving results through A/B testing and sprint testing.
Technical Proficiency: Expertise in platforms such as Google Ads, Facebook Ads Manager, and other relevant tools.
Analytical Skills: Strong ability to analyze data and translate insights into actionable strategies.
Creativity: Innovative approach to testing and optimization, with the ability to think outside the box.
Communication: Excellent verbal and written communication skills, with the ability to clearly present findings and recommendations.
Flexibility: Ability to work independently and manage multiple projects in a fast-paced environment.

Little Social Co.

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Growth Marketing Consultant