The Role: Marketing Specialist

The Marketing Specialist works closely with the Marketing Communications Manager, Content Specialist, Marketing Coordinator, and VP of Finance and Shared Services to successfully execute internal and external communications and messaging to drive revenue and site traffic as well as increase awareness and engagement with MBAKS and its members. The Marketing Specialist must have skills in the areas of graphic design and digital marketing, along with knowledge and experience in HTML, web content management systems, project management, and AP style. Primary areas of responsibility include website management, managing the production of publications, and copyediting.

The Marketing team provides centralized support to all MBAKS departments including but not limited to internal and external communications, association events, product awareness, brand identity, and housing advocacy. This team works closely with the events team to achieve business goals and ensure consistent brand messaging and strong market presence, as well as with the government affairs team to advance key advocacy initiatives.

Core Responsibilities (more about the role):

Monitor and maintain all aspects of; mbaks.com, mbagrip.com, builtgreen.net, builtgreenconference.net, remodeltour.com, and mbahealthtrust.com including updating content, placing video and graphics, SEM, SEO, and landing pages.
Process management of the quarterly Master Builder Magazine.
Work with internal stakeholders to design, edit, and prepare marketing collateral, event collateral, presentations, displays, blog posts, issue briefs, website information, etc. for internal and external audiences.
Support quality control and editing of internal and external news stories, as well as copy for print and digital content and PowerPoint presentations.
Act as copy editor for MBAKS publications including, but not limited to, Master Builder magazine, Home Remodelers Directory, Marketing Guide, and Annual Report.
Participate in planning sessions and provide feedback for the development of marketing strategies.
Generate and pitch ideas for new and improved marketing initiatives, campaigns, and processes.
Work cross-functionally between departments to support marketing and communication initiatives.
Provide support as needed at association events.
Execute or support additional projects, initiatives, and programs as directed.

This description is intended to provide an overview of the responsibilities and duties of this position. It is not all-inclusive. The responsibilities may change over time.

Education, Experience, Knowledge, and Skills:

Bachelor’s Degree and 2+ years of experience or 4+ years of related experience in marketing, communications or related field
Must have strong organizational and efficiency skills, adjusting quickly to changing priorities and aggressive timelines, as well as the ability to quickly transition from one task to another in a fast-paced environment
Excellent computer proficiency with strong knowledge of Microsoft Office, Adobe Creative Cloud, and HTML
Must enjoy working with information that is technical in nature and have the ability to tailor that information for both lay and specialized audiences
Highly collaborative team player willing to jump in to support others on the team
Must be a creative problem-solver
High attention to detail
Demonstrated analytical and proofreading skills
Ability to interface with all levels of management
Must be self-motivated with the ability and desire to assume ownership of responsibilities
Excellent verbal and written communication skills
Knowledge of Internet marketing and social media savvy
Excellent critical thinking skills; using logic and reasoning to identify strengths and weaknesses of alternative solutions, conclusions, or approaches to problems

Bonus Skills/Credentials

Experience creating, monitoring, analyzing and deploying email and web advertising campaigns including copy, graphics, statistics, and pay per click campaigns
Photography and videography experience including editing
Experience with uploading videos to websites, YouTube, social media, etc.
Technically savvy to learn proprietary CRM software

Supervisory Responsibility:

This position does not currently have supervisory responsibilities

Employee Benefits:

· Ridiculously important organizational purpose

· Awesome coworkers, which sometimes includes our dogs

· Medical, dental, vision, life insurance

· Hybrid work environment, and private offices

· 401(k) plan with 4% match

· Vacation, sick leave, personal days, and holidays

· On-site gym, mediocre but functional locker rooms included

· Free parking with EV charging

· Maternity and paternity benefit

· Office snacks. Frankly, probably too many.

· Employee assistance program

· Team outings and events that are more fun than a barrel of monkeys

· Week off between Christmas and New Year’s

· A culture where we take our cause, but not ourselves, seriously

Compensation:

This is a temporary full time, exempt position until Fall/Winter of 2024 with a possibility of being retained permanently, depending on the association’s needs.

Starting Base Salary: $75,000 to $80,000

About the Master Builders Association of King and Snohomish Counties:

The Master Builders Association of King and Snohomish Counties (MBAKS) is the oldest and largest residential homebuilding association in the country. We are the leading voice for residential building professionals in our rapidly growing region. MBAKS members are the folks who build and remodel the places we call home. We work to ensure there is adequate supply of housing attainable to all.

In addition to the advocacy that we provide our robust membership, MBAKS sponsors a respected health insurance trust for our members and their families, as well as a workers’ compensation reimbursement opportunity through our Group Retroactive Insurance Program (GRIP) for members with admirable workplace safety records.

MBAKS produces more than 200 events for various regional builder councils, those interested in sustainable development, Professional Women in Building, and more. These events offer networking opportunities, education, and recognition of members for their excellence in the field. MBAKS education programs offer members opportunities to earn certifications, designations, and more. Our year-round on-site and online classes make it easy for members to enhance their educational background.

Built Green, our environmentally friendly residential building program, provides builders and consumers with easy-to-understand rating systems and the certification framework to demystify green building. Built Green showcases a variety of strategies, providing a flexible path for builders to certify their projects.

MBAKS’ government affairs team works closely with our membership to advocate for policies that benefit the residential building industry and improves the climate for housing in the Puget Sound region. We encourage building homes, not barriers to do so. We do this by promoting an increased supply of all types of housing through improved zoning, regulatory reform, permit efficiencies, and a net increase in lot supply. MBAKS advocates primarily at the local level, but also at the state and sometimes national levels. We also work to partner with other individuals and organizations that can help to elevate residential housing issues, as well as educate our members regarding the value of their engagement in our advocacy initiatives. Separately, the MBAKS Affordable Housing Council works to elect pro-housing candidates to public office.

In summary, it’s the most important and coolest place to work imaginable.

MBAKS is an Equal Opportunity Employer

This description is provided for informational purposes only and does not form the basis of a contract.

Master Builders Association of King and Snohomish Counties does not tolerate discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital status, disability, protected veteran status, genetic information, or any other basis protected by applicable law.

Master Builders Association of King and Snohomish Counties

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