We create immersive, thoughtfully designed, luxurious spaces that help individuals unlock their full potential, empowering them to harness their true capabilities.

Responsibilities

As a Product Marketing Manager, you will be crucial in validating new ideas, interacting with potential customers, and devising and conducting various testing strategies. You will be instrumental in finding whitespace opportunities in the market and ensuring our offerings align with customer needs and preferences. This is a unique opportunity to gain hands-on experience in marketing within the wellness and hospitality industry.

Generate and prioritize product hypotheses:

Develop hypotheses about customer needs, product features, and market opportunities
Prioritize hypotheses based on the potential impact and feasibility of testing

Design and conduct experiments to test hypotheses:

Create experimental designs to validate assumptions about the product, market, or customers
Implement A/B tests, user surveys, prototype testing, and other validation methods
Analyze results and draw actionable insights from experiments

Validate product ideas and features:

Work with product management to identify key assumptions underlying new product ideas
Design and execute validation studies to assess market demand and product-market fit
Use techniques like fake door tests, landing page tests, and early bird offers to gauge interest

Conduct customer research:

Plan and carry out user interviews, focus groups, and surveys
Analyze customer feedback and usage data to inform product decisions
Create and refine user personas based on research findings

Develop and test messaging and positioning:

Craft value propositions and messaging hypotheses
Test different messaging approaches with target audiences
Refine positioning based on customer feedback and market response

Collaborate on MVP development and testing:

Work with product teams to define minimum viable product (MVP) features
Plan and execute MVP launch strategies
Gather and analyze user feedback on MVPs to inform product iterations

Analyze competitive landscape:

Conduct ongoing competitive research and analysis
Identify gaps in the market and potential areas for differentiation
Test hypotheses about competitive advantages and market positioning

Drive data-informed decision making:

Collect and analyze data from various sources (e.g., product usage, customer feedback, market trends)
Present findings and recommendations to stakeholders
Use data to inform product strategy and marketing decisions

Measure and optimize product-market fit:

Implement and analyze product-market fit surveys
Track key metrics related to customer adoption and satisfaction
Recommend product improvements based on market feedback and performance data

Facilitate cross-functional collaboration:

Share insights and validation results across the organization
Ensure alignment between product development and market needs

Qualification

3+ years in product marketing, with recent senior roles.
Bachelor's degree or currently working towards a bachelor's degree in marketing, business, or a related field.
Successful completion of introductory courses in marketing, business, or equivalent.
Experience with hypotheses testing, market research methodologies, go-to-market strategies, product launches, and marketing campaigns
Background in conducting research and analyzing data

Preferred Skills

Strong analytical skills with the ability to interpret data and generate actionable insights.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.
Creative thinker with a passion for problem-solving and innovation.
Basic understanding of market research methods and tools.
Experience with survey tools, social media platforms, and marketing analytics is a plus.
Enthusiasm for wellness, hospitality, and customer-centric solutions.

What We Offer

Competitive salary and performance-based bonuses
A dynamic and collaborative work environment
Play a pivotal role in shaping the company’s future and driving its market presence.
Hands-on experience in a fast-growing startup environment.
Collaborative and supportive work culture.

Midtown provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Midtown Hospitality and Wellness

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Product Marketing Manager