Under general supervision by the President of Digital and President of Sandbox Succession, the Digital Coordinator is responsible for Sandbox Succession’s roster in the digital space including but not limited to websites, email marketing, social platforms, streaming platforms, content creation and fan engagement campaigns.

Tasks and responsibilities include but are not limited to the following:

Social Media & Platform Management

Maintain content calendar for required posts around marketing initiatives, partnerships, and activations for designated artists
Implementation of content, planning and strategy on social and streaming platforms - Facebook, Twitter, Instagram, TikTok, Pinterest, Spotify, Google, Apple, Amazon, YouTube, Shazam
Syndicate posts for designated artists
Keep up with platform development, evaluating needs of designated roster and platforms to adopt new tools and features, claim usernames, retire old ones
Plan and execute promotions around tv/press performances and appearances
Playlist creation for designated artists
Brand management—ensure there is a consistent voice across digital platforms for all designated artists
Organize YouTube channel videos and manage descriptions, annotations, tags; working with channel partners to keep up with the increasing visibility and monetization of content
Create quarterly infographics and reports for artists and internal teams as needed
Stay up to date on trends and strategies to communicate to the team
Assist team in content rollout strategy per social calendar
Tour marketing execution – adding dates to websites, BIT, Songkick; social posts, approving copy, communicating with agents where needed
Assist with online advertising campaigns (whether by third parties or in-house)
Assist designer with any needed content creation including but not limited to social graphics, video editing and clips

Fan Management

Assist Digital Manager with management of any Fan Clubs/street teams
Come up with monthly contest/initiatives for fans to engage with – whether this is in-house or facilitated through third parties
Plan and execute award voting campaigns
If managing contests in-house—choose and notify winners, coordinate details of credential pick up for the winners
Manage customer service and messaging for tour pre-sales
E-commerce – advise on what the fans are requesting, ideate on merch ideas

Tour Marketing (where applicable)

Input tour dates in Bandsintown/Songkick/Websites/FB events
Communicate tour announce and onsale plans for e-blasts
Maintain tour calendar for digital and touring team and update with key dates
Manage onsale/presale communication via socials per artist

Website/Email Marketing

Post news stories, press releases, announcements, where applicable
Maintain consistency across sites and send updates when necessary
Work with web development teams/labels to set up email blasts – design, proof, test
Managing website redesigns and user experience flow

Label Relations

Work with label digital teams to execute marketing plans
Weekly check-ins with label Digital Project Manager

Team Support

Schedule meetings and sending invites to attendees
Complete monthly expense reports
Maintain procedures/administrative systems to keep team organized

Qualifications include but are not limited to:

Skills:

Proficiency in Adobe Photoshop and Microsoft Office Suite
Strong work ethic, organization skills, and extreme attention to detail
Strong written and verbal communication skills
Superior time management skills in order to adhere to deadlines and handle multiple projects/artists simultaneously
Must be flexible and easily adaptable
Be able to anticipate needs and create efficient processes
Eager to work in a team setting and have past success in doing so
Forward thinking and innovative

Experience:

1 year of experience managing social media, website, and fan clubs for artist or music-related brand required or minimum of 2 internships within a digital department at management or label
Experience creating content for artists/brand
Experience working within artist management and/or label team is highly preferred
Experience in design is a plus

Education:

Bachelor’s degree in music business, communications, public relations or entertainment business related field.

Sandbox Entertainment Group

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Digital Coordinator, Sandbox Succession