Job Description:
We are seeking a dynamic and experienced Paid Media Specialist to join our marketing team in Los Angeles. The ideal candidate will have a proven track record in managing paid media campaigns for both physical and digital products. This role requires expertise in Meta, Google, and TikTok ads, with a strong analytical mindset and a passion for driving results.
Key Responsibilities:
- Develop, implement, and optimize paid media campaigns across Meta (Facebook and Instagram), Google (Search, Display, YouTube), and TikTok.
- Collaborate with the marketing team to align paid media strategies with overall marketing goals and product launches.
- Conduct thorough keyword research, audience targeting, and competitive analysis to maximize campaign effectiveness.
- Monitor and analyze campaign performance data to identify trends and insights, making data-driven decisions to improve ROI.
- Create compelling ad copy and visual content in partnership with the creative team.
- Stay updated on the latest trends and best practices in paid media advertising and digital marketing.
Qualifications:
- Proven experience in managing paid media campaigns for both physical and digital products.
- Proficiency in Meta, Google, and TikTok ad platforms.
- Strong analytical skills with the ability to interpret data and make strategic recommendations.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Based in Los Angeles, CA.
Preferred Skills:
- Experience with e-commerce and direct-to-consumer brands.
- Familiarity with A/B testing and conversion rate optimization.
- Knowledge of SEO and content marketing principles.
If you are a results-oriented Paid Media Specialist with a passion for digital marketing and a track record of successful campaigns, we would love to hear from you. Apply today to join our innovative team in Los Angeles!
