Role Description
This is a full-time remote role for an Influencer Marketing Coordinator. The Influencer Marketing Coordinator will be responsible for managing influencer marketing campaigns, including identifying and contacting influencers, negotiating partnerships, and tracking campaign performance. This role will also involve monitoring industry trends, conducting competitor analysis, and providing recommendations for campaign optimization. The Influencer Marketing Coordinator will work closely with the talent management team to develop and implement influencer marketing strategies.
Responsibilities:
- Assist talent manager with managing a roster of 10-20 influencers
- Update influencers internal app and documents
- Respond to questions in influencer group chats
- Establish and maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships
- Create an advanced and comprehensive influencer content calendar to continually drive brand awareness and engagement
- Monitor influencer content to ensure compliance with brand voice and campaign guidelines
- Set goals, track conversions, and measure success of influencer campaigns
- Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, Twitter, and Facebook
- Negotiate partnerships with brands for best interest of creator
- Attend meetings as needed
- Other tasks as needed
Qualifications
- Experience in influencer marketing and campaign management
- Strong communication and negotiation skills
- Knowledge of social media platforms and trends
- Analytical and data-driven mindset
- Ability to multitask and meet deadlines
- Creative thinking and problem-solving abilities
- Experience with content creation and storytelling
- Experience in the fashion or beauty industry is a plus
- Bachelor's degree in Marketing, Communications, or related field
