SBF Agency is seeking a digital marketing professional to grow and execute our Paid Social media program. This role is highly cross-functional where teamwork, innovation, data analysis and strategic thinking are critical aspects of this position’s responsibilities. Reporting to the Senior Director, Paid Media, this role will lead and forge partnerships with all major Social Media platforms including (but not limited to) Meta. This role will also manage paid influencer campaigns.
Paid Social should be a leader with a vision in Paid Social Media, who understands the SBF Agencycustomer mindset while executing best practices across a variety of social media channels to drive sales and growth goals. This role will collaborate closely with business and creative leads, agency and ad tech stakeholders, and analytics team members to own Paid Social strategy and performance from start to finish.
This candidate should possess an eagerness to innovate, measure, test and learn, and evolve the brand strategy and planning for SBF Agency across Paid Social Media, including always-on, run of business as well as seasonal campaigns. The Associate Manager, Paid Social will manage any current and future social media agency relationships, and will be the day-to-day contact for Paid Social Media and Paid Influencers campaign optimization and performance.
Responsibilities
Translate business priorities and objectives into tactical, innovative paid social strategies for run of business campaigns and for seasonal campaigns and collaborations
Work cross-functionally with creative, merchandising, and analytics teams to develop full-funnel campaigns
Manage hands-on-keyboard execution of paid social campaigns across Facebook, Instagram and other emerging social channels from concept to execution, as well as real-time campaign optimizations and hindsight reporting & analysis, in collaboration with agency partners
Ideate and execute on audience segmentation and creative strategies, developing unique tactics to support various areas and business goals
Manage DPA/DABA campaigns & strategy to drive profitable demand and support business priorities across SBF Agency e-comm, retail and some licensee markets
Proactively identify areas of opportunity to improve efficiency. Design and execute testing strategies, and present data-driven recommendations that improve current marketing and business practices
Work closely with platform partners to ensure SBF Agency is aligned with industry best practices and up to date on the latest platform updates and opportunities
This candidate should have strong analytical, planning and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximize performance with target audiences
Qualifications
Minimum 3-5 years of experience in Paid Social
Expertise in Paid Social Platforms such as Facebook, Instagram, TikTok, Pinterest and Snapchat (as well as others)
Experience with Facebook Ads Manager, Tiktok Ads Manager, Pinterest Business, and Adobe Analytics
Experience collaborating with both internal and external resources to develop strategies that meet department goals within budget and established timelines
Experience identifying business needs and presenting and implementing testing strategies to solve problems
Experience analyzing channel performance and results, and laddering channel insights up to business goals, or making optimizations where necessary
Experience at a marketing or media agency is preferred
About You
Passion for digital marketing & e-commerce, always staying on top of the changing ecosystem including advertising formats, channels and technologies
An innate curiosity and growth mindset
Ability to breakdown analyses and channel results into concise, straightforward recommendations to move the needle
A collaborative attitude and experience working across several different areas of the business
Positive, can-do, problem solving attitude, purposeful, but ability to have fun, etc.
Salary: $3500 - $4000 per month
SBF Agency currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what SBF Agency reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. SBF Agency is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at SBF Agency
SBF Agency is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, SBF Agency also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future SBF Agency associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, SBF Agency prohibits any SBF Agency employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to SBF Agency