Salem Web Network (SWN) is seeking two full-time Marketing & Engagement Coordinators or Strategists to join our team and to work either remotely or hybrid out of our downtown Richmond, VA office. SWN is a division of Salem Media Group, the nation's largest Christian media company.
We are looking for a highly-motivated individual with a self-starter attitude who is willing to take initiative and is excited to support our growing marketing and content engagement efforts. Our ideal candidate will have a strong attention to detail, be adaptable, a natural problem-solver, and thrive in the ever-changing marketing world. This is a unique position that requires self-motivation, organization, flexibility, and collaboration while maintaining multiple priorities in a fast-paced setting.
The Marketing & Engagement Coordinator/Strategist will work alongside the team to grow our email subscriber audience, engage subscribers by driving traffic to our websites, and monetize email and browser push subscribers. Responsibilities will include working to ensure consistent delivery of email publications and adherence to email marketing best practices; creating and optimizing organic campaigns to grow email subscriber lists; reporting and analysis, and helping with additional marketing related projects.
Responsibilities may include:
● Collaborate with marketing and brand/editorial teams and analyze engagement metrics to optimize engagement and drive traffic to SWN websites.
● Brainstorm, create (both new in entirety as well as changes to existing) and consistently analyze in house marketing email campaigns to engage new subscribers, re-engage inactive subscribers and provide desired content and resources to all email subscribers
● Understand and analyze email performance metrics and develop and maintain basic reports
● Keep up to date with and adhere to email marketing best practices
● Monitor and respond to customer service and email subscriber inquiries
● Help with additional email and marketing-related tasks and projects as needed
Requirements for this position include:
● Bachelor’s Degree, preferably in Marketing, Digital Marketing, Business, Communications, Online Media, or Journalism
● Previous email marketing experience (minimum of 1 year)
● Previous content marketing experience (minimum of 1 year)
● Ability to write and understand basic HTML and CSS coding
● Working knowledge of email marketing engagement strategies, audience segmentation, drag and drop email builders, email service providers, and customer relationship management platforms (SWN’s ESP and CRM is Zeta Marketing Platform)
● Experience with Google Analytics
● Knowledgeable and skilled in analyzing data including proficiency in Excel/Google Sheets
● Highly organized and detail-oriented
● Innovation, creativity, a strong work ethic and ability to operate productively in both team and individual environments
● Aptitude for strategic thinking, and a data-driven approach to decision making to optimize performance and increase ROI
● Experience with A/B testing and engagement optimization.
● Strong, conversational understanding of Evangelical Christian culture and the topics, issues and personalities shaping it, as well as familiarity with our Christian audience’s interests, behavior and values
Preferences for this position include:
● Advanced understanding of HTML and CSS
● Browser push and SMS marketing experience
Experience in graphic design concept creation and implementation, adhering to best practices from both a design and marketing aspect
Working at Salem:
We offer a competitive benefits package including health, dental, vision, and life insurance, health savings account (HSA) and flexible spending account options, 401k, generous paid time off for vacation and sick, 8 annual paid company holidays & 2 floating holidays, pet benefits, and an employee assistance program (EAP).
Pay range: $20.20 - 26.44 hour.
Join our team and discover why we’ve been certified as a “Great Place To Work” and as a “Best and Brightest” equal opportunity employer.
EOE