Marketing Associate
About Sophistiplate
Sophistiplate is a rapidly growing family-owned small business specializing in premium entertaining, and gift items. Our family of brands currently covers partyware, serve ware, bakeware, barware, and tabletop – all with a focus on unique and on-trend designs. Our singular mission and focus is to create and supply products that inspire people to gather and entertain.
Job Description
We are looking for a long-term employee that wants to make a home working for a great company. We're looking for a design and tech-savvy Junior Marketing Associate to assist in the tactical execution of strategies that grow online sales and increase brand awareness. While technical expertise and experience are important, we’re looking for someone with energy, focus, and passion for spearheading digital and brand marketing business initiatives. Working within a lean team that operates cross-functionally, you'll have the opportunity to add new professional skills, evolve the role over time, and learn innovative digital marketing processes at the forefront of technology.
Essential Duties & Responsibilities:
· Spearhead the management of Instagram, Facebook & Tiktok including creating static posts, stories, & videos, manage reposts, increase interactions and followers, and respond to comments and direct messages.
· Execute Instagram/Tiktok influencer outreach, facilitate partnerships, moderate content, and foster ongoing relationships.
· Report on the KPIs of all marketing channels (social media, email, SMS, etc) and make thoughtful insights/suggestions for continual improvement.
· Grow and manage brand affiliate program.
· Create on-trend designs in Canva/Photoshop including social media posts, promotional videos, emails, GIFs, and enhanced product images.
· Assist with the execution of new product launches including listing new products on Shopify and promoting on all Marketing platforms.
· Conduct market research to actively identify new opportunities in the social media and Marketing space.
· Write weekly SEO enhanced blog posts.
· Maintain an organized archive of UGC and product images.
· Assist in the management of Amazon storefront and product listings including Amazon affiliate outreach.
· Assist with the creation and execution of marketing emails & SMS in the Klaviyo & Postscript platforms respectively.
· Undertake miscellaneous administrative tasks to ensure the functionality and coordination of the Marketing department’s activities.
· Write clear, attractive copy with a distinct voice for social, email, website, and Amazon. Edit and proofread copy as needed.
Requirements:
• Bachelor’s degree in marketing or relevant field.
• In-depth knowledge of social media platforms and up-to-date on the latest trends and best practices.
• Eye for design and experienced in Canva or Photoshop.
• Excellent analytical abilities and proficiency in Excel.
• Outstanding communication and interpersonal skills.
• Positive attitude, sees challenges as opportunities and is a resourceful problem-solver
• Excellent organizational skills, time management, attention to detail and ability to multitask
• Knowledge of eCommerce selling (Shopify & Amazon) a plus.
Benefits
· 401k plan
· Health plan in place where Sophistiplate contributes up to 50% of the premium cost for you the employee. Employee is responsible for any dependents
· Vacation: 2 weeks paid vacation during the 1st 12 months of employment, 3 weeks thereafter
· Sick/Personal Days: 6 paid days off all in accordance with company payroll policies
Job Type/Status: Full time. Non Exempt.
Location: Remote. Occasional travel may be required for photoshoots and tradeshows
Reporting to: Michele Riley, Brand Marketing Manager
Salary Range: $45-50K
Term, Notice, & Probationary Period: This is an “at will” employment agreement, and as such, you are free to leave and either you or Sophistiplate may terminate your employment at will with no notice requirement whatsoever. We will treat your first 3 months as a probationary period so that we can satisfy ourselves as to your ability to perform the role we are hiring you for.