Marketing Specialist

500 Designs • Full-time • Remote (Orange County, CA, US) • 1m ago

Marketing Specialist (AI SaaS Product)
Position Overview:

As the Marketing Specialist for our AI SaaS product, you will play a crucial role in executing our marketing strategies, creating compelling content, and driving our growth initiatives. Your creativity, attention to detail, and ability to manage multiple projects will be essential in supporting our marketing efforts and achieving our business objectives.

What You Do:

Strategic Marketing Planning:

Assist in the development and implementation of comprehensive marketing strategies tailored to the AI SaaS industry.
Help identify and target key personas and segments within the AI and SaaS markets.

Content Creation and Management:

Create engaging and educational content that showcases our AI product's value proposition across various platforms, including websites, social media, blogs, and newsletters.
Manage content calendars to ensure timely and consistent delivery of content.

SEM Management:

Implement and monitor SEM strategies to enhance online visibility, drive targeted traffic, and generate high-quality leads.

Social Media Management:

Plan and execute social media campaigns to build brand awareness, engage our tech-savvy community, and position us as a thought leader in the AI SaaS space.

Event and Campaign Management:

Coordinate and execute marketing campaigns, product launches, webinars, and industry events that resonate with our target audience.

Analytics and Reporting:

Analyze marketing metrics, prepare detailed reports, and derive actionable insights to optimize future marketing efforts and ROI.

Collaboration with Sales and Other Departments:

Work closely with sales, product development, and customer success teams to ensure cohesive branding, seamless customer engagement, and clear communication of product benefits.

Staying Up-to-Date:

Continuously monitor and analyze industry trends, competitor activities, and emerging technologies to keep our marketing efforts ahead of the curve.

What You Should Have:

Experience:

2-3 years of experience in marketing, preferably with a focus on AI, SaaS, or tech products.

Communication Skills:

Exceptional verbal and written communication skills, capable of conveying complex AI concepts in a clear and compelling manner.

Analytical Thinking:

Strong analytical skills and data-driven thinking, with experience in leveraging analytics to drive decision-making.

Technical Proficiency:

Experience with marketing software, tools, and platforms (e.g., Google Analytics, HubSpot) and familiarity with AI and SaaS-specific tools.

Creative Flair:

Ability to think creatively and innovate, developing unique marketing strategies that stand out in a competitive landscape.

Adaptability:

Flexible and able to adapt to changing priorities, market trends, and technological advancements.
This job description focuses on the hands-on execution and support of marketing strategies, which is suitable for a Marketing Specialist role.