Company Description
Dutch is on a mission to increase access and care to pets across the country, delivering relief to both pets and their pet parents by connecting them virtually with vets across the county. We are excited about tackling the hard problems in an effort to help every dog and cat live their happiest possible life. As the only veterinary telemedicine service that can write prescriptions for our customers virtually, we’re uniquely positioned to actually solve the issues of our customers. A recent customer review put it best “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds”.
We have world class investors in Forerunner Ventures and Eclipse Venture Capital, a massively growing business with strong growth and retention fundamentals, and an experienced team who have built successful startups from the ground up (Hims, Rothy’s, Reformation, Nasty Gal) as well as helped grow successful enterprises (Google, Walmart). Dutch has recently been featured in Tech Crunch, Forbes, Wired, and Modern Retail.
Role Description
We’re looking for the right person who is excited to take the lead across search engine marketing (Google Ads, Microsoft Ads). You will be responsible for planning, designing, and managing paid search campaigns to complement our overall integrated media marketing strategy. We are looking for a quantitative mind with a passion for performance marketing. The ideal candidate has a proven track record of managing search campaigns across platforms and delivering on KPIs to drive business growth.
Responsibilities
- Campaign Development: keyword and ad text creation, campaign deliverability and QA across platforms, negative keyword strategy, and landing page funnel audits.
- Day to day Campaign Management: Ensure the health of our account to make sure each campaign is performing efficiently
- Campaign Optimization: Leverage both internal and external data tools to extract insights to action on creative, keyword and audience targeting performance to maximize KPIs. Implement bid optimization efforts to drive performance and improve KPIs.
- Budget Management: Build and maintain budget allocation models and make recommendations to optimize marketing spend based on campaign and new member goals for the business
- Testing: Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, campaigns types and ad types, working closely with both analytics and product management teams to ensure incrementality.
- Reporting: Perform in-depth ad hoc and cyclical analysis pertaining to accounts and category performance, historical trends analysis, and competitor insights
Experience & Competencies
- Bachelor's degree or equivalent work experience
- 3-5 years of proven experience in search engine marketing across both general search, shopping and PMAX
- Experience managing $1M+ monthly
- Dedicated to meeting and exceeding business expectations
- Highly proficient in Google Ads, Microsoft Ads (bid management platforms a plus)
- Comfortable working with analytics platforms, such as Amplitude, GA and Sigma
- Ability to work with a high level of efficiency and accuracy under tight deadlines
- Strong attention to detail and fidelity to industry best practices
- E-commerce & retail advertiser experience a plus
- Experience working closely with cross-channel integrated media teams
- Understanding of statistical measurement
- Familiarity with MTA/MMM attribution methodology
Our Guiding Principles
- Pets First – business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-being
- Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the way
- Creativity is our Catnip – Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand
- Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand.
Why you'll love working at Dutch:
- Amazing team culture and environment
- Competitive salary and equity options
- Unlimited, flexible PTO
- Comprehensive benefits: Medical, dental and vision insurance are covered 98%+ for employees, OneMedical; 401k
- Free subscription to Dutch!
- Company sponsored happy hours and outings
Dutch encourages applications from people of all races, religions, national origins, genders, sexual orientations, gender identities, gender expressions and ages, as well as veterans and individuals with disabilities.