Description
Company Overview
Established in 1975, Delta Galil Industries is a global manufacturer and marketer of Private Label apparel products for men, women and children, as well as owner of leading fashion brands such as 7 For All Mankind, Schiesser, PJ Salvage, Eminence, Delta and more.
With an eclectic offering of made-to-order products, Delta Galil’s range includes intimate apparel for men & women, active wear, socks, kids & baby wear. We are proud to have contributed to the success of Walmart, Target, and Marks & Spencer, as well as leading fashion brands such as Calvin Klein, Nike, Victoria’s Secret and many more. Delta Galil also sells its products under brand names licensed to the company including Adidas, Wolford, Polo Ralph Lauren, Wilson, Maidenform, Tommy Hilfiger and others.
7 For All Mankind
Join 7 For All Mankind, the first company to bring premium denim to the market, putting L.A. on the map as the fashion authority on premium denim. 7 For All Mankind is the leader in denim innovation and after almost 20 years continues to be a force in the industry it brought to life, with innovation in fits and fabrics and exciting collaborations and partnerships.
Role Overview
The Content Strategist and Copywriter is responsible for the creative execution of brand and product storytelling across print, digital (video, social, ecommerce), packaging, and in store channels. The strategist will work cross-functionally to understand consumer insights and behavior, merchandise growth strategy, and design inspiration to craft engaging content for all marketing channels.
The role will focus on shaping branded messaging and giving each product and story a unique angle and connection back to the larger brand narrative. This highly collaborative role reports to the Marketing Director and ensures on-brand and strategic messaging is consistently communicated across channels. The strategist has a passion for both brand and product storytelling, finding unique ways to engage customers, prospects and the community across multiple touchpoints.
What Will You Be Doing?
- Shape brand narrative to be reflective of brand heritage while modernizing to speak to current customers & appeal to new generation of customers
- Work closely with the Ecommerce, Merchandising, Marketing, and Design teams to conceptualize seasonal product storytelling and work with internal partners and creative agency to execute content plans and deliverables according to established strategy and intent.
- Define strategic approach to editorial content based on appropriate research activities and findings including persona studies.
- Build actionable content roadmaps that serve as the backbone of content production and performance to fuel brand awareness, acquisition and customer growth.
- Execute all product detail, email, on-site, digital and in-store copywriting needs to ensure consistent messaging across all channels.
- Support social media team with social content + copywriting.
- Drive month-to-month editorial strategy for email and social media.
Requirements
- Bachelor’s degree in English, Writing, Communications, Marketing, or related field
- Minimum 5 years content strategy and copy experience across premium contemporary fashion, beauty, or lifestyle brands
- Excellent communication and presentation skills
- Thrives working under deadlines and with multiple projects simultaneously
- Experience crafting brand narrative that reflects consumer insights and brand marketplace positioning
- Experience developing editorial content calendars
- Exceptional writing, research, and communication skills
- Strong understanding of the target audience and industry trends.
- Proficiency with content management software (Asana), social media platforms, Google drives
- Proven experience leading content strategy and digital roadmap projects in a complex business and marketing environment
- Excellent problem-solving skills and a collaborative team spirit
- Strong interpersonal skills
- Ability to channel constructive feedback to the success of the project at hand
- This a hybrid role, with 4 days in our Downtown LA office
NEW YORK PAY RATE: $90,000/yr-$100,000/yr
At Delta Galil, we strive to hire and nurture amazing talent. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, and internal alignment.
Diversity Vision Statement
We are committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers, and the communities in which we live and conduct business. We are an equal employment opportunity for minorities, females, protected veterans, and the disabled.
We are committed to providing equal opportunities in employment and treating our associates and applicants without discrimination based on their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, or any other legally protected factor.
