Company Description
Freebird Communications is a full-service agency based in Fayetteville, North Carolina Metropolitan Area and satellite office in San Antonio, Texas offering marketing, advertising, and public relations services. We are passionate about creating powerful brands through captivating storytelling and innovative design.
Role Description
This is a full-time hybrid role for a Marketing Specialist at Freebird Communications. The Marketing Specialist will be responsible for communication with clients, conducting market research, implementing marketing strategies, providing excellent customer service, and driving sales. This role is primarily located remotely with monthly client visits in San Antonio, Texas Metropolitan Area.
As a Marketing Account Manager, you will be the vital link between our clients and internal teams, ensuring high levels of client satisfaction, successfully managing marketing campaigns, and overseeing all aspects of account management. This role requires strong communication skills, project management experience, and a proactive approach to problem-solving.
Primary Duties & Responsibilities
1. Client Communication & Relationship Building
- Serve as the main point of contact for clients, managing their expectations and addressing concerns.
- Build and nurture long-term relationships to encourage repeat business.
- Advocate for the client’s needs internally, ensuring their goals are met.
2. Internal Collaboration
- Work with marketing, PR, and creative teams to fulfill client requests and execute marketing campaigns.
- Maintain open lines of communication across departments, ensuring all projects stay on track.
3. Issue Resolution
- Resolve client issues quickly and effectively, prioritizing client satisfaction.
- Monitor project processes, ensuring alignment with client objectives.
4. Market Research & Data Analysis
- Analyze market trends and client data to recommend adjustments in strategy.
- Propose new marketing strategies based on industry insights and consumer behavior.
5. Client Representation
- Advocate for the client during internal meetings, ensuring their needs are understood.
- Communicate campaign results and updates with transparency, providing both positive and negative insights.
6. Marketing Strategy Development
- Develop tailored marketing strategies to meet each client’s specific goals.
- Work closely with clients to understand their objectives and create solutions that drive business success.
7. Account Management
- Oversee client accounts, ensuring all deliverables are on time and within budget.
- Monitor budgets and timelines, keeping staff on target.
8. Campaign Evaluation & Feedback
- Measure the effectiveness of campaigns using performance metrics and provide feedback to clients and teams.
- Implement data-driven adjustments to ensure continuous improvement.
9. Advertising & Promotion Management
- Manage advertising requests, ensuring they are properly logged and executed.
- Monitor ad performance and make necessary adjustments to optimize results.
10. Website Management
- Keep client websites updated with fresh content.
- Manage website updates, ensuring tasks are entered into the project management system and deadlines are met.
11. Content Creation & Social Media Management
- Schedule and record content for social media calendar
- Develop and create social media content for special events and announcements.
- Plan, create, and schedule posts across social media platforms, ensuring brand consistency.
- Actively engage with online communities to build and strengthen the client’s presence.
12. Content Calendar Management
- Maintain and update content calendars, ensuring alignment with client campaigns and goals.
- Collaborate with clients to adjust content calendars as needed.
13. Project Management
- Track all tasks and deadlines in the project management system.
- Ensure smooth workflow and communication between internal teams and clients.
14. Client Emails & Press Releases
- Write professional email communications for client campaigns, updates, and newsletters.
- Draft press releases for key events
