Description
Become part of an inclusive organization with over 40,000 diverse employees, whose mission is to improve the health and well-being of the unique communities we serve.
Summary
The Search Engine Optimization ( SEO ) Specialit is responsible for identifying gaps and opportunities in UNC Health website content to increase traffic to UNC Health internet sites. This position identifies strategic opportunities to optimize visibility of UNC Health's online presence.
Responsibilities
- Tracks- Analyzing and identifying gaps and opportunities in website content, optimizing pages for improved search results, building links, and advising on content creation. Contributing to in-depth content strategy based on keyword and market research. Identifying and collaborating to address technical issues impacting SEO performance.
- Leading Change - This person will have knowledge of industry best practices, a strong point of view on what works and what doesn’t, and the ability to execute an overarching strategy. Experience working with AI tools for production efficiency and SEO impact. Stay on top of search trends and algorithm updates that might impact site performance.
- Leading People - Educate colleagues and clients on SEO best practices, expectations, and value of SEO efforts.
- Results Driven - Work with Content Marketing team to develop and promote impactful SEO content that increases organic reach. Responsible for SEO analytics including but not limited to web marketing, web analytics, content strategy planning, link building, and keyword strategy.
Other Information
Other information:
Education Requirements
- Bachelor's degree in marketing, communications, journalism, technology, business or related field.
Licensure/Certification Requirements
Professional Experience Requirements
- Requires five (5) years of experience with SEO, and quantitative and qualitative analysis activities
- Experience with analytics and SEO platforms (ideally experience with Adobe Customer Journey Analytics and Semrush)
- Experience working with content/experience management systems (Adobe Experience Manager a plus) and possessing strong knowledge of the intersection between SEO and personalization efforts.
Knowledge/Skills/and Abilities Requirements
Job Details
Legal Employer: NCHEALTH
Entity: Shared Services
Organization Unit: Marketing Technology
Work Type: Full Time
Standard Hours Per Week: 40.00
Salary Range: $29.98 - $43.10 per hour (Hiring Range)
Pay offers are determined by experience and internal equity
Work Assignment Type: Hybrid
Work Schedule: Day Job
Location of Job: US:NC:Raleigh
Exempt From Overtime: Exempt: Yes
This position is employed by NC Health (Rex Healthcare, Inc., d/b/a NC Health), a private, fully-owned subsidiary of UNC Health Care System, in a department that provides shared services to operations across UNC Health Care; except that, if you are currently a UNCHCS State employee already working in a designated shared services department, you may remain a UNCHCS State employee if selected for this job.
Qualified applicants will be considered without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
UNC Health makes reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as applicants and employees with disabilities. All interested applicants are invited to apply for career opportunities. Please email applicant.accommodations@unchealth.unc.edu if you need a reasonable accommodation to search and/or to apply for a career opportunity.