SEO Manager

Rocket Clicks • Full-time • Kansas, United States, US • $60k - $85k / year • 1d ago

About Rocket Clicks

Mission

We accelerate growth for innovative businesses through revenue-first marketing strategies.

Accelerate Growth

pushing businesses, individuals, and entrepreneurs that want to grow faster

Innovative Businesses

businesses, individuals, and entrepreneurs that want to lead in their industry

Revenue-First Marketing Strategies

we measure success based on our ability to drive revenue and increase profitability

Vision

Legacy & Impact

1,000 Revenue Barriers Surpassed

Culture & Team

1,000 PPF Goals Achieved

Financial Outcome

$35MM in Revenue at 20% EBITDA

Values

Belief

Proactive - We create change rather than reacting to it. We anticipate future opportunities and act to address them in advance.
Disciplined - We stay committed to our tasks and goals, not straying despite difficulties or temptations.

Operational Effectiveness

Candid - We communicate directly and transparently, without being overly concerned with diplomacy or avoiding offense.
Empathetic - We strive to understand and share the feelings of others, with their perspectives as the lens for our interaction.

Leadership

Accountable - We hold ourselves responsible for the outcomes of our decisions and accept the consequences of our actions.
Results-Oriented - We start with the end in mind. We prioritize efforts that lead to measurable outcomes, emphasizing productivity rather than busyness.

Position Summary

The SEO Manager is responsible for the development and execution of SEO strategies for individual clients of Rocket Clicks. SEO Managers actively engage in SEO analysis on a daily basis to drive the necessary performance results for their clients. Their attendance and participation in both internal sprint meetings and client calls supports the Account Manager in fostering client confidence. The SEO Manager also prioritizes the most critical tasks, finding efficiencies through automation and delegation to support team members.

Performance Objectives

Own strategic decisions within paid media including platform selection, messaging map, creative deployment, optimization emphasis, targeting criteria
Execute Rocket Clicks playbook for the particular client industry
Ensure account execution follows company First Principles methodology
Analyze performance data for monthly and quarterly reporting
Own and delegate paid media tasks within weekly sprint planning framework
Ideate experiments for client accounts designed to produce the highest likelihood of performance improvement
Work with design and editing partners to ensure campaigns are using the most compelling ad creative
Manage media mix and budget allocation across ad platforms to achieve results and stay within client expectations
Act as Quality Assurance for all conversion tracking, quickly identifying breaks that would render reporting less valuable
Document client-specific tasks for delegation to other team members
Attend client meetings as subject matter expert
Audit other client accounts and prospect accounts for opportunity harvesting and strategy validation
Contribute to iterative documentation improvements of industry team and paid media discipline

Capabilities & Key Competencies

Extensive Budget Management Experience: Successfully manage SEO campaigns with a total monthly budget exceeding $100,000 across various brands and accounts, ensuring efficient resource allocation and maximum return on investment.
Integrated SEO Strategy Development: Craft and implement cohesive, multi-platform SEO strategies that enhance organic visibility and support overall digital marketing goals.
Expertise in Customer Acquisition Funnels: Possess a deep understanding of the modern digital customer acquisition funnel and its intersection with SEO tactics.
Forward-Looking SEO Planning: Maintain a detailed six-month roadmap of SEO initiatives and tasks, aligning with business objectives and adapting to market trends.
KPI Management and Reporting: Track, manage, and report on defined SEO performance KPIs, leveraging insights to optimize strategies and drive improvements.
Long-Term Forecasting and Budgeting: Conduct strategic forecasting and budget planning for SEO efforts on six-month or longer timeframes to ensure sustained growth.
Advanced Conversion Tracking Skills: Set up and troubleshoot conversion tracking for digital analytics, ensuring accurate data collection to inform SEO decisions.
SEO Tool Proficiency: Demonstrate expertise with key SEO tools and platforms such as Google Search Console, Moz, and SEMrush to enhance performance analysis and reporting.
Collaboration with Paid Search and Social Teams: Work closely with paid search and social media teams to integrate SEO strategies with paid efforts for a comprehensive digital marketing approach.
Programmatic Advertising Experience: Understand how SEO aligns with programmatic platforms like StackAdapt and Simpli.fi to create a cohesive marketing strategy.

Education & Experience