Western MA automotive dealership group is seeking a professional who has a proven track record in running comprehensive SEM campaigns encompassing all paid search segments as well as paid social advertising. Additionally, this person will be responsible for SEO strategies including keyword research and devising tactics to elevate our paid and organic digital exposure. The ideal candidate will also possess Graphic Design know-how and the ability to perform some coding when needed to optimize our websites and/or web pages.
This is a “Hands On” position.
This is NOT a telecommuting opportunity or an entry-level position.
Salary: $45,000.00 - $55,000.00 per year to start depending on experience.
Responsibilities will include but will not be limited to:
- Track, report, and analyze website and social media traffic
- Extract data from analytics platforms and tools to provide analysis on various digital marketing channels, measuring key metrics for trend analysis
- Research and analyze competitor advertising and social channels
- Work with and manage our advertising and marketing agency partners
- Develop digital assets for Search Engine Marketing (SEM), email blasts, webpages, and social media, such as banner/display ads, landing pages, copy and imagery for ads assessing keywords for search campaigns
- Brainstorms new and creative ways of identifying specific target audiences; ensures marketing is fully integrated with advertising platforms to capitalize on audience targeting
- Reviews and quality checks Group’s websites for content continuity, accuracy, and performance
- Thinking outside the box to see the “bigger” picture a must
Skills and Experience needed:
- Minimum 2 years of experience creating and running digital marketing campaigns for SEM and Social Marketing mediums, SEO strategies and implementations
- Minimum 2 year experience creating websites and/or web pages to be utilized in digital advertising for maximum performance and lead capturing
- Strong Microsoft Office 365 skills
- Must have knowledge and experience with Adobe Design Suite, Photoshop and Illustrator in particular
- Possess some experience with the latest trends in design and front-end website development such as Bootstrap, HTML5, CSS3, responsive design, JavaScript, SASS, etc
- Experience in using tools/platforms such as Google AdWords, Google Analytics, SpyFu or SEMRush, SproutSocial, Data Studio, etc
- Google AdWords Certification, Google Analytics IQ Certification, and Facebook Blueprint certification is a plus
- Ability to be self-sufficient, detail-oriented, organized and motivated to excel
Job Type: Full-time
Pay: $45,000.00 - $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
Education:
- High school or equivalent (Required)
Experience:
- Facebook Advertising: 2 years (Preferred)
- Bootstrap, lite HTML: 2 years (Preferred)
- Adobe Photoshop: 2 years (Required)
- Adobe Illustrator: 2 years (Required)
- SEM: 2 years (Preferred)
- SEO: 2 years (Preferred)
- Google Analytics (GA4): 2 years (Preferred)
- Graphic design: 2 years (Required)
- Digital Marketing: 2 years (Required)
License/Certification:
- Driver's License (Required)
- Work Location: In person