One of the country's largest clothing retailers is searching for a Marketing Analytics Manager to join the frontline of their Digital Marketing team in San Francisco, CA. In this position, you will be responsible for taking a data-driven approach to guide budgets, influence digital campaigns, and develop reports in Adobe Analytics.
This exciting opportunity to help define the marketing strategy of a world-renowned brand begins as a 3-month, W2 contract that offers full benefits and the potential to extend or convert to permanent employment!
Responsibilities:
- Collaborate with internal and external marketing partners to leverage performance measurement of the marketing mix
- Guide budget scenario-building exercises with media and finance teams to align marketing channel use
- Utilize your understanding of diminishing returns, media channels, and measurement (e.g. Return on Ad Spend, CAC) to optimize campaign success
- Translate complex data using SQL into high-impact recommendations
- Support e-commerce reporting activities in Adobe Analytics
Qualifications:
- Bachelor's degree or equivalent practical experience preferred
- 3+ years of experience analyzing marketing data at a DTC with Media
- Strong knowledge of Adobe Analytics
- Excel Power User is desired to move and manipulate large datasets
- A firm grasp of Marketing Mix Modeling
Motion Recruitment Partners is an Equal Opportunity Employer, including disability/vets. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment Employment Accommodation policy. Applicants need to make their needs known in advance.