Our Fintech / SaaS mortgage client is seeking a Director of Marketing! This role is hybrid with 4 days onsite in Torrance, 1 day work from home, full-time.
WHAT YOU'LL DO:
Lead the development of marketing plans, collaborating closely with clients, management, and the marketing team to grow the audience for our services.
Alongside the team, create all collateral, case studies, one pager, client testimonials, FAQs, talking points, videos, email, and social messaging, etc.
Oversee demand-generation and lead-generating marketing efforts.
Leverage digital marketing in an innovative way to grow new business as well as engage and retain existing clients; regularly test, evaluate and optimize segments, campaigns and channels.
Experience ideating, marketing, and running webinars.
Work closely with the PR agency to strategically identify topics; edit press releases.
Manage company conference and tradeshow efforts, designing booths and preparing all deliverables and submitting to industry contacts for each event on schedule.
Collaborate with Sales Executives on pricing proposals, presentations, and marketing collateral, as requested.
Be the expert on our market, customers, customer pain points, and our competition to support company strategy.
Collaborate effectively with cross-functional colleagues and leadership across departments.
Attract, engage, and retain a diverse team of functional marketing experts.
Identify, negotiate, and oversee third party agencies, freelancers and/or vendors, as needed.
Oversee key performance metrics and tracking tools to identify actionable insights for the marketing team.
WHAT YOU'LL NEED:
Previous experience overseeing multiple elements of a marketing department, with a career trajectory of increasing responsibility and scope.
Expert in B2B marketing, ideally with fintech, mortgage or lending industry experience
Proven results-oriented marketer who combines best-in-class strategy with strong execution capability.
Strong writer/editor
Critical thinker with the ability to synthesize competitive trends, market data and customer insights into a plan of action.
Experience leveraging multiple marketing technologies to activate marketing plans and to develop and operationalize marketing measurements.
Expert in digital marketing strategies with experience generating leads across the entire customer journey.
Owned and achieved KPIs.
Ability and interest in playing a range of roles from strategist to hands-on implementer.
Strong manager, inspiring team members, coordinating project workload and deadlines, and leading them to create A-level work.
Clear understanding of how to create a consistent brand, messaging, content, and visual experience across all omni-channel touchpoints.
QUALIFICATIONS:
Bachelors degree in marketing, communications, or other relevant fields.
7-10+ years of marketing and communications experience
Experience cultivating a multi-functional marketing team of three.
Experience working with management and leadership.
Excellent interpersonal and communication skills.
Experience and/or passion for the mortgage industry highly valued.
Experience with growth marketing/ABM a plus.
If you think you're a good fit for this role, send us your portfolio / resume!
#IND123
Our client offers medical, dental, vision, and basic life insurance. Employees can enroll in the companys 401k plan, as well as a deferred compensation plan. Employees will also receive eight hours of vacation leave every month and twelve paid holidays throughout the calendar year, and will be able to purchase company stock, are eligible for annual bonuses, and can participate in profit sharing.
Submit resume (and samples if applicable) to: Shannon.Robinson@jobalert.creativecircle.com
Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.