About Rybit:
Rybit is a global leader in e-bike subscriptions, bike sharing, and fleet technology – and the sole distributor of VanMoof e-bikes in the US. You'll be joining the company at an exciting time. We have launched in the US as one of the first players to offer e-bikes on a subscription. In doing so, we aim to make e-bikes more accessible, accelerating the shift to sustainable modes of transport in the US.
Role:
As a Digital Marketing Specialist, your mission is to drive acquisition and retention of VanMoof subscription riders in the US-market. You'll be the driving force behind growing our subscription base through paid media and performance marketing. To retain and delight our customers throughout the customer lifecycle, you'll be responsible for our CRM campaigns.
Day-to-day:
- Manage and optimize campaigns across paid social platforms to target relevant audiences (Meta, Google, Linkedin).
- Support the conception of campaigns and creation of creatives that drive acquisition of new subscription customers.
- Create, manage and deploy CRM campaigns throughout the customer lifecycle.
- Experiment with adding new and optimizing current marketing channels.
- Support content creation for website or social channels.
- Analyze performance metrics and generate actionable insights to continuously improve marketing effectiveness.
Requirements
- 5+ years of digital marketing experience
- Proven experience in performance marketing and proficiency in a variety of advertising platforms.
- Excellent project management skills.
- Experience with CRM tools and strategies, including segmentation, automation, and personalization.
- Excellent analytical skills, with the ability to translate data into actionable insights.
- Self-motivated and proactive, with the ability to thrive in a fast-paced, dynamic environment.
- Excellent communication and collaboration skills, with a customer-centric approach.
Benefits
- Unlimited paid time off
- Complimentary personal ebike usage
- Excellent health insurance benefits
- 401(k) - Rybit contributes 3% to your 401(k
- 12 paid sick days
- 8 public holidays (+presidential election day every 4 years)