Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.
The role will be formally under the broker partner organization, however, the incumbent will have full responsibility to manage the business on behalf of the brand, including managing the broker partner performance.
Company Overview:
At Bob’s Red Mill, we inspire joy with wholesome foods. Since 1978, we have been leading the natural foods industry by providing our customers with good food that makes them feel great. Wholesome means ensuring our food is of the highest quality, empowering and supporting our diverse group of employee owners, respecting our planet, and bettering our communities. We believe that joy is for everyone.
Position Overview:
The Country Manager Canada will plan and carry out sales and marketing activities in Canada in cooperation with broker partner to maintain and increase sales of Bob’s Red Mill products in Canada in accordance with the organization strategy and agreed business plans.
This is an exciting time to join Bob’s Red Mill as we are experiencing growth and expansion in the Canadian market. The role offers significant growth opportunities for driven individuals and the Country Manager, Canada will play a critical role in shaping the future of the business in the region.
Essential Job Functions:
- Plan and implement business strategy, including marketing and sales strategy, to develop the brand’s sales and market position in the market with assistance of other stakeholders.
- Portfolio and margin management, including promotions, trade marketing activities, and channel specific selection of product range.
- Plan and manage sales and marketing resources according to agreed budgets.
- Work with broker partner’s Key Account teams to maximize the development of each key account across Canada.
- Develop and manage national marketing and sales activities and strategies for Bob’s Red Mill products with broker and other partners.
- Maintain relevant reporting and planning systems on sales and marketing performance, activities and budgets in collaboration with Marketing, Trade Marketing and Finance.
- Carry out market research and analysis of category and retailer developments in Canada, in order to develop and manage sales and marketing strategies and activities and achieve net sales and profitability.
- Central point of contact, liaison with, Marketing, Trade Marketing, Supply Chain and Customer Support and other departments to support customer development and market penetration.
- Maintain and develop optimal brand presentation within target markets and provide best practice examples to be shared within the full organization.
- Monitor industry trends to stay ahead of competition on key channel initiatives and strategic directions.
- Provide direction to the Customer Support and Supply Chain Teams as it relates to order management, shipment and delivery to execute related initiatives.
- Complies with all company policies and procedures and operates all equipment in a safe and food-safe manner.
- Complies with Bob’s Red Mill food safety policies and procedures including adherence to FDA regulations, Safe Quality Food (SQF) Standards, and Good Manufacturing Practices (GMPs).
- Responsible for reporting food safety and quality concerns to Supervisors and/or Department Manager.
- Performs other duties and tasks as assigned.
Knowledge, Skills, and Abilities:
- Skilled in utilizing problem-solving and analytical skills to interpret sales performance and market trends
- Possess strategic thinking and problem-solving skills.
- Familiar with budget and revenue planning.
- Skilled in portfolio and margin management.
- Ability to understand and work with relevant sales and market analysis data.
- Possess strong communication skills to develop healthy, professional relationships with customers and internal teams.
- Skilled in time management and organization skills
- Proficient in Microsoft 365, including Word, Excel, PowerPoint, and Outlook.
- Ability to travel within a large geographic area, including international travel.
- Demonstrates Respect, Teamwork, Accountability, and Determination.
- Ability to work in an environment where exposure to potential food allergens is or may be present.
Supervisory Responsibilities:
- This position does not have any direct reports.
- This position reports to the Director of Special Channels, Sales.
Education and Experience:
- 10 or more years of relevant sales experience including Key Account Management and/or Export AND Bachelor’s Degree in Marketing, Sales, or Business Administration; OR Any combination of education and additional years of experience that provides the necessary skills, knowledge, and ability to perform assigned tasks.
Physical Demands:
- Position requires the ability to sit for up to approximately 2 hours at a time with extensive data entry and computer keyboard usage.
- May be required to lift items weighing up to 25 pounds.
Work Environment:
- The primary work environment for this position is within an at-home office setting. There are no adverse conditions associated with this position.
- Business travel to United States is required.
- Employees may be exposed to common food allergens.
