Content Developer

Insight Global • Part-time • Charlotte Metro, US • $30 - $38 / hour • 3d ago

We are seeking a dynamic and experienced Content Developer to join one of our clients in Charlotte, NC. The ideal candidate will have experience developing and promoting compelling marketing content through a variety of online and offline channels such as LinkedIn, YouTube, website, email, trade marketing vehicles and press releases. The person in this role will be responsible for creating engaging content through photography, videography and animation, optimizing our website for search and developing advertising creative. This will initially be a Contract position for 20 hours/week with the potential to move into a full-time position based on performance and the needs of the business.

Qualifications:

3-5 years of experience working in a marketing or lead generation agency working with B2B clients developing marketing content for advertising campaigns
Experience in copywriting, graphic design, editing and publishing
Strong working knowledge of content management software (i.e. Adobe Creative Suite)
Good working knowledge of HTML and SEO
Strong analytical skills with the ability to interpret data and generate actionable insights
Excellent project management skills with the ability to coordinate multiple initiatives and work collaboratively with a cross-functional team
Exceptional written and verbal communication skills
Industry knowledge not required

Key Responsibilities:

Content Development: Develop and edit compelling photo, video, animation and written content for marketing promotional activities and lead generation.
Website Optimization: Develop search campaigns and effectively lead SEO activities to increase website traffic and search results.
Coordination: Work closely with internal team and advertising partners to meet deadlines and execute marketing calendar events.
Analytics: Track and report performance of all marketing activities and recommend marketing plan adjustments as needed.
Research: Conduct market and competitive research to identify industry trends and best practices and track competitive activity and performance.