Collaborate with team members to find the appropriate balance of business value, technical complexity, user adoption or influence, and operational costsEarly development of multiple concepts and production of user stories and high level requirements for UXCreating storyboards, wireframes and/or prototypes using off the shelf tools or light coding as required for user testing depending on the appropriate level of fidelity neededOrganize and conduct a variety of interviews, user tests, usability tests and experiments with end users to further refine your designsWorking with SMEs to write sample content for items for formal field testingSummarize data and present findingsWork with the product and development team to create minimally viable products to test, learn from customer behavior and feedback, and iterate quickly toward an optimal designChampion user-centered design principles within the organization, leverage data from user tests, analytics, and A/B tests to drive the design process, and to create experiences that meet user needs (while simultaneously addressing business goals)Analyze user feedback, user data and social media to understand the effects of your designs and drive product improvements based on findingsEnsure that support materials, such as sample test and tutorial, reasonably address candidate needs