About the Opportunity:

A marketing agency that works with clients in the gaming industry (casino, sports betting, and lottery) is looking to add someone to the team that will focus on user acquisition. This is a role that is needed to support the strong growth the company has had over the past few years. The position is going to utilize paid social media ads to grow their client's mobile platforms.

The role is hybrid, with two days a week in-office. If you have experience with paid social media ads, then keep reading!

Responsibilities:

Execute user acquisition campaigns across social media channels
Data analysis and ad-hoc reporting that drives user acquisition
Optimize UA campaigns based on defined metrics
Create regular reports on KPI's and provide insights to relevant team members
Continuously test new concepts and creatives while running A/B tests
Stay up-to-date on industry trends and competitor activities.
Work collaboratively with teammates and partners to meet deadlines

Qualifications

1+ years of experience in a similar role
Desire to have a career in the mobile advertising space
Experience with Facebook Ads and/or Google Ads
Familiarity with CTR, CVR, CPI, ARPU, Retention and LTV is preferred
Direct previous experience in mobile user acquisition is a plus, but not a requirement
An interest in casinos/sports betting

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