Part-Time/Hourly Marketing Specialist

About Core Career Advisors:

Core Career Advisors is a leading career coaching and professional development firm dedicated to empowering individuals to achieve their career goals. We specialize in providing personalized coaching and guidance to professionals in various industries, helping them navigate the complexities of the job market and advance in their careers.

Position Overview:

Core Career Advisors is seeking a highly motivated and experienced Part-Time Marketing Specialist to join our dynamic team. The ideal candidate will have a strong background in public relations, content marketing, and social media & traditional media management, with a proven track record of working with Active Campaign. This role requires exceptional writing skills, a strategic mindset, the development and placement of marketing campaigns, and the ability to measure and report on marketing efforts.

Key Responsibilities:

Public Relations (PR):

· Develop and execute PR strategies to enhance brand visibility, exposure, and reputation.

· Build and maintain strong media connections to secure coverage in relevant publications.

· Craft compelling press releases, media pitches, and other PR materials.

Content Marketing:

· Create and manage content marketing campaigns to drive engagement and lead generation.

· Write, edit, and publish high-quality content, including blog posts, articles, and whitepapers.

· Collaborate with the design team to produce visually appealing content.

Active Campaign Management:

· Design and implement email marketing campaigns using Active Campaign.

· Segment email lists and personalize email content to maximize engagement.

· Monitor and analyze email campaign performance, providing regular reports and insights.

Social Media Expertise:

· Create, Develop, and execute social media strategies across various platforms (e.g., LinkedIn, IG, YouTube, Facebook).

· Create, schedule, and publish engaging social media content.

· Monitor social media trends and engage with followers to build a strong online community.

Performance Measurement and Reporting:

· Use analytics tools to track the effectiveness of marketing campaigns.

· Provide regular reports on key metrics, including engagement, conversion rates, and ROI.

· Make data-driven recommendations to optimize marketing strategies.

· Collaborating with contract vendors and Core staff to assess and analyze marketing analytics, including website traffic and other metrics.

Qualifications:

· Proven experience in public relations, content marketing, and social media management working with B2B and B2C Audiences.

· Strong connections within the media industry and the ability to build new relationships.

· Proficiency in using Active Campaign for email marketing.

· Excellent writing and editing skills, with a keen eye for detail.

· Ability to work independently and manage multiple projects simultaneously.

· Strong analytical skills and experience with marketing analytics tools.

· Creative thinking and problem-solving abilities.

· Provide portfolio and examples of work with corporate references.

Preferred Qualifications

· Experience in career coaching, HR Outplacement, Recruitment or professional development industry.

· Knowledge of SEO best practices and content optimization.

· Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).

How to Apply: If you are passionate about marketing and have the skills and experience, we are looking for, we would love to hear from you. Please send your resume, a cover letter, and samples of your work to info@crggrp.com

Join us at Core Career Advisors and help us empower professionals to achieve their career goals!

Core Recruiting & Outplacement jobs

Senior Marketing Specialist