Overview:

The B2B Marketing Specialist with 2-3 years of experience will have a good understanding of B2B marketing strategies and be adept at driving demand generation, lead nurturing, and customer acquisition. You will play a key role in developing and executing marketing campaigns that align with our business goals and enhance our brand presence in the B2B space, supporting Regional Sales teams.

Responsibilities:

Support the creation and implementation of marketing collateral for use in Salesforce.
Collaborate with cross-functional teams to ensure campaigns are aligned with business objectives and deliver measurable results.
Create and manage compelling content tailored to our B2B audience, including blog posts, whitepapers, case studies, email newsletters, and social media content for use by regional sales team and Salesforce.
Support the implementation and optimize lead generation strategies, including email marketing and SEO.
Support the development of lead nurturing workflows to move prospects through the sales funnel effectively.
Track, measure, and analyze the performance of marketing campaigns collaborating with the Campaign Insights team.
Review and present detailed reports on campaign performance and ROI, providing insights and recommendations for future campaigns.
Utilize insights to adjust marketing strategies and maintain a competitive edge in the industry.

Qualifications:

Education required: B.S. Degree in Marketing, Business, Communications or another related field
Minimum years of experience required: 2-3 years in marketing, with previous experience developing a successful lead generation and nurturing program
Strong business acumen and results-oriented
Strong project management skills and attention to detail
Strong verbal and written communication skills
Comfortable working cross-functionally
Understanding of online ticketing a plus

Cedar Fair Entertainment Company jobs

B2B Marketing Specialist