deodato.co is an NYC-based boutique digital marketing agency, powering growth programs for an impressive list of e-commerce brands. We act as a high-touch agency, managing the growth of digital marketing channels, and as a consultancy, advising across all aspects of our client’s customer acquisition program. We are ultimately responsible for our client’s digital marketing investment and the growth of their customer acquisition program.

The upside and growth potential is real, and we are committed to investing in the development of our team. We are experts in all customer acquisition channels, and we aim to provide better service and more strategic multi-channel guidance than other agencies. The channels we own most frequently are FB, IG, TikTok, Google Search, YouTube, Google Shopping, LinkedIn, CTV, Affiliate & Display marketing.

Role:

We are looking for an SEO Senior Manager with 7+ years of experience. The core responsibilities will include developing and implementing effective search engine optimization strategies to drive organic traffic and improve our clients’ online presence. This includes managing on-page SEO and off-page SEO activities, optimizing keywords and phrases, link building and analyzing web analytics data.

Responsibilities:

Work directly with our clients to grow their site’s SEO rankings, traffic, and conversions
Own and lead all aspects of SEO conversations with our clients
Develop and monitor a set of SEO metrics to measure progress towards goals
Build out cohesive, strategic SEO projects, and planning documents to track progress, hand-in-hand with our client’s marketing and development teams. Planning out 3-12 months, depending on their needs.
Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.
Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.
Optimize website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawl ability.
Identify technical SEO issues and implement solutions for improved website performance and user experience.
Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
Track and analyze website traffic, user behavior and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.
Stay up to date on emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.
Collaborate with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.

Qualifications:

A bachelor's degree in marketing, digital marketing or a related field.
Relevant SEO certifications (such from Google, HubSpot and/or Semrush).
7+ years of experience as an SEO manager or a similar SEO-focused role.
In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the Indian search landscape.
Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.
Knowledge of A/B testing, local SEO and SEO reporting tools.
Experience with content management systems (CMS) and website optimization platforms, like WordPress.
Experience with SEO for local businesses and Google My Business optimization.
Strong analytical skills and the ability to interpret data and make data-driven decisions.
Excellent communication skills to collaborate effectively with cross-functional teams and clients.

Preferred Qualifications:

Basic understanding of website design, development, HTML/CSS coding, Pay Per Click (PPC) advertising and link-building strategies.
Knowledge of technical SEO, including speed optimization for web and mobile.
Detail-oriented with strong organizational and project management skills.
Familiarity with social media marketing and its impact on SEO.
Experience with SEO testing and experimentation.
Understanding of conversion rate optimization (CRO) principles.

Why Work With Us?:

Plenty of room for advancement
Many technical and business challenges to solve
Great co-workers and a fun office environment
High earning potential

deodato.co jobs

Search Engine Optimization (SEO) Senior Manager