Freeman+Leonard is seeking a Digital Marketing Strategist for a fully onsite role in Dallas, TX.

REQUIRED:

WordPress

Google Analytics

Google Ad Words

Meltwater

Zoho

The Digital Marketing Strategist is a critical role within our marketing team, responsible for aligning our brand's digital strategy with core marketing goals. This position acts as a key liaison between overall marketing efforts and their digital counterparts, ensuring a consistent and effective brand presence across all digital platforms from our Website, Google Search & Display Network and YouTube channel. The strategist will facilitate seamless digital experiences, manage analytics platforms and champion the application of current marketing trends.

Responsibilities:

Bolster the organization's digital footprint, striving to establish a reputable and authoritative online presence through strategic content and targeted engagement
Identify Content Optimization Opportunities: monitor SEO and SEM to improve search rankings and enhance usability and design with new content and website analytics
Lead Digital Ecosystem Analytics: own measurement dashboard demonstrating impact and effectiveness of all Marketing efforts (paid, owned, earned) and identify opportunities to test and learn new approaches
Manage Website Health: configure & update website layout, content, features and customer journey; liaising with the marketing leaders and web developers
Maintain Digital Paid Channel Relationships across Google platforms
Assist in the execution, launch and optimization of campaigns across digital platforms and search engines
Aid in email marketing and email campaigns launches to develop integrated email and web strategy
Assist in developing new marketing initiatives to grow our brand
Stay current with industry trends and identify new opportunities for growth
What You Need to Succeed
Strong analytical skills and proficiency with analytics tools (e.g., Google Analytics, Excel)
Certified in both Google Analytics and Google Ads
Experience with A/B testing, conversion rate optimization and marketing automation tools (NetResults or similar)
Strong knowledge of keyword research, on-page optimization, and link-building strategies
In-depth familiarity with tools like Google Search Console and SEMRush
Solid knowledge of CMS tools, WordPress is a must.
Zoho and Meltwater experience a plus
Outstanding communication and interpersonal skills, with the ability to build and maintain relationships with stakeholders at all levels

Requirements: Bachelor’s degree in Marketing or a related field

Experience needed/required: A minimum of 4-6 years of experience in a similar role

Expertise: Digital Marketing, Social Media Marketing, SEO

Freeman+Leonard jobs

Digital Marketing Strategist