Title: Marketing Content Specialist

Position Type: Fulltime Staff

Search Type: External - minimum 7 days

Department: 20R110 - Online Learning

Division: 2R0000 - Academic Affairs

Position Location: Remote Opportunities

Driver Classification: Non-Driver

FLSA: Exempt

Schedule Type: Full Time (37.5 hrs per week or more)

Hours Per Week

Additional Schedule Details:

Posted Salary Grade: Exempt - 44

Retirement: KTRS

Contact Person: Monica Marrs

Job Summary/Basic Functions

Job Purpose: Develop and maintain engaging and effective marketing content in support of University strategic plans and enrollment goals. The incumbent will work closely with other members of the web and marketing teams, various University units, and leadership to create, implement, and oversee content creation. The incumbent will ensure initiatives follow SEO best practices, digital accessibility requirements, brand guidelines, and effectively reach relevant audiences.

Minimum Qualifications

Education: Bachelor's degree in marketing, public relations, journalism, English, or other related field is required.

Experience

Two years related work experience is required
Experience in marketing and business development in higher education is preferred

Licensure & Certifications

Preferred Qualifications:

Job Duties

50% - Collaborate with web and marketing teams, internal clients, and leadership to write, edit, optimize, and publish content for maximum engagement. Assess and improve content, including search engine optimization (SEO). Monitor and update on regular basis with fresh text, imagery, and video. - (Essential)
20% - Research and stay up-to-date on the best practices and latest developments of SEO, digital accessibility guidelines, consumer behavior, and content trends. - (Essential)
20% - Ensure accuracy and consistency across all content, webpages, and websites within University style and brand guidelines, making updates as needed and requested. - (Essential)
5% - Monitor and maintain the website on a daily basis to ensure optimal performance and identify opportunities for improvement. Problem solve web-related issues. - (Essential)
5% - Supports the office functions by completing all other duties and special projects as assigned. - (Essential)

Sponsorship: This position is not eligible for visa sponsorship.

Funding Source: Institutional

Open Until Filled: Yes

Special Instructions

AA/EEO Statement

Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.

Background Check Statement

Offers of employment are contingent upon satisfactory background check.

Eastern Kentucky University jobs

Marketing Content Specialist