About Us:

HealthyLine is a wellness brand committed to creating innovative products that promote holistic well-being. Our mission is to enhance the quality of life for individuals by providing cutting-edge solutions that merge technology with natural health principles. With a focus on far-infrared heat therapy, PEMF, and gemstone technology, we strive to empower individuals to live their healthiest lives.

Position Overview:

As a Content Writer & Editor, you will play a pivotal role in shaping the voice and tone of our brand through compelling and engaging copy/content across various platforms. The ideal candidate is a strategic thinker, creative wordsmith, and master storyteller with a proven track record of crafting compelling copy that converts. As a Content Writer & Editor you will play a crucial role in creating and editing persuasive and engaging content across various channels to drive customer actions and achieve business objectives.

Responsibilities:

Craft compelling and persuasive content for diverse marketing materials, including websites, landing pages, emails, social media, ads, blogs, brand packaging, and press releases.
Collaborate with the marketing team to maintain a consistent brand voice and tone, ensuring alignment with brand personality, values, and messaging strategy.
Work closely with content strategists to develop content strategies that meet business goals, target audience preferences, and industry trends.
Generate innovative concepts for marketing campaigns, product launches, and events, translating them into impactful copy for target audience engagement.
Implement best SEO practices, conduct keyword research, and seamlessly incorporate relevant keywords for improved organic visibility.
Review and edit copy for accuracy, consistency, grammar, punctuation, and adherence to brand guidelines, enhancing clarity and effectiveness.
Collaborate with cross-functional teams, including design and product, to align copy with visual elements and overall campaign objectives.
To inform content strategy and messaging, stay informed about industry trends, competitor activities, and market developments.
Develop high-converting copy for landing pages, email campaigns, product descriptions, advertisements, and other marketing collateral.
Conduct thorough research on target audiences, market trends, and competitors to inform effective messaging strategies.
Optimize copy for SEO, ensuring both persuasiveness and search engine-friendliness.
A/B test and iterate on copy to improve conversion rates and overall performance.
Stay updated on industry best practices and emerging trends in conversion-focused writing.

Qualifications:

Proven experience as a Content Writer & Editor or similar role.
Strong understanding of digital marketing, user experience, and customer behavior.
Exceptional writing and editing skills with a portfolio showcasing successful conversion-focused projects.
Ability to interpret data and analytics to inform and optimize copy strategies.
A creative thinker with a strategic mindset and the ability to translate complex ideas into simple, compelling messages.
Detail-oriented with excellent organizational and project management skills.
Familiarity with Google Analytics, Ahrefs, Monday, Slack, and related tools is a plus.

Starting Salary: $60,000

HealthyLine is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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