28 Collective, an online retailer of personalized gifts, is seeking a full-time Digital Marketing Specialist.

The Digital Marketing Specialist will work closely with the Marketing Director to plan, develop and execute digital marketing campaigns. This individual will be responsible for creating marketing content, managing social media accounts, creating and managing social media ad campaigns, writing blogs, creating and executing email campaigns, optimizing website to improve search engine rankings, as well as other marketing efforts.

Responsibilities:

Create marketing content for social media, email and website
Develop monthly social media content calendars
Create, schedule and manage content and engagement across all social media accounts
Create video content for social media and website
Develop email marketing plan, create and execute corresponding email campaigns
Write blog posts, website content and product descriptions using SEO best practices
Continuously review and optimize online presence to improve search rankings, traffic and conversion rates
Conduct keyword research and optimize website content to improve search engine rankings
Assist with digital advertising campaigns, including paid search, display, video and social
Monitor, analyze and report on key performance metrics

Qualifications:

Bachelor’s Degree in Marketing, Communication, Business or Design
3+ years of digital marketing experience
Experience with managing social media accounts
Experience creating email campaigns
Clear understanding of creating content that aligns with branding and target audience
Knowledge of SEO best practices
Excellent verbal and written communication skills
Experience with Meta advertising
Strong attention to detail
Photography and videography skills are a plus!
Knowledge of Etsy, Amazon, Shopify and other online sales platforms is a plus!
Knowledge of Adobe Suite (specifically Photoshop and Illustrator) is a plus!

Job Type: Full-time

28 Collective jobs

Digital Marketing Specialist