Company Overview:

We are a leading eCommerce company dedicated to providing our customers with an exceptional online shopping experience. Our goal is to optimize every aspect of our website and digital marketing efforts to drive higher conversion rates and maximize revenue. We are seeking a highly experienced and strategic Head of Conversion Rate Optimization (CRO) to lead our CRO efforts and help us achieve our ambitious growth targets.

Job Description:

The Head of Conversion Rate Optimization (CRO) will be responsible for developing and executing a comprehensive CRO strategy to improve the performance of our eCommerce website and digital marketing campaigns. You will lead a team of CRO specialists and work closely with cross-functional teams to identify opportunities, conduct experiments, and implement data-driven improvements. Your primary focus will be on enhancing user experience, increasing conversion rates, and driving revenue growth.

Key Responsibilities:

Develop and execute a comprehensive CRO strategy to optimize the eCommerce website and digital marketing campaigns.
Lead and mentor a team of CRO specialists, providing guidance, support, and performance feedback.
Conduct thorough analysis of website and marketing data to identify opportunities for improvement.
Design, implement, and manage A/B tests, multivariate tests, and other experiments to optimize user experience and conversion rates.
Collaborate with product, design, development, and marketing teams to implement CRO initiatives.
Utilize web analytics, heatmaps, user feedback, and other tools to gain insights into user behavior and preferences.
Create detailed reports on CRO performance, highlighting key metrics, insights, and recommendations.
Stay up-to-date with the latest trends, tools, and best practices in CRO and eCommerce.
Drive a culture of continuous improvement and data-driven decision-making across the organization.

Qualifications:

Proven experience in a senior CRO role, preferably within the eCommerce sector.
Strong understanding of conversion rate optimization principles, techniques, and tools.
Proficiency with web analytics platforms (e.g., Google Analytics, Adobe Analytics) and CRO tools (e.g., Optimizely, VWO, Hotjar).
Experience designing and implementing A/B tests, multivariate tests, and other optimization experiments.
Excellent analytical skills with the ability to interpret complex data and generate actionable insights.
Strong leadership and team management skills, with experience leading cross-functional teams.
Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all levels.
Bachelor's degree in Marketing, Business, Data Science, or a related field is preferred.
Advanced knowledge of UX/UI principles and best practices.
Ability to thrive in a fast-paced, results-oriented environment.

Benefits:

Competitive salary and performance-based bonuses.
Flexible working hours and remote work options.
Opportunity to work with a dynamic and innovative team.
Professional development and growth opportunities.
Paid time off and holidays.

How to Apply:

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and achievements in CRO. Please include specific metrics and results from previous optimization projects.

Application Deadline: May 30, 2024

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Head of Conversion Rate Optimization (CRO) - eCommerce