Overview:

Join Samara to help create new ways of living that help people dream bigger. Our flagship product, Backyard, is a fully turnkey, premium accessory dwelling unit (ADU) designed for California property owners and real estate developers.

We're looking for a dynamic Product & Sales Marketing Manager to join our Go-To-Market team. In this role, you'll drive product and sales enablement marketing and drive our go-to-market strategy.

The ideal candidate has a knack for producing high-quality content, an eye for detail, and thrives on teamwork. This role presents an exciting opportunity to make a real impact on our sales performance and help drive revenue growth.

Role Highlights:

Dive into a high-growth, product-driven environment where your marketing skills can shine.
Use your expertise to make a tangible difference in our business growth.
Enjoy a vibrant work culture with plenty of chances for teamwork across departments.
Gain exposure to strategic decision-making and sales strategy development alongside leadership.
Grow and develop professionally within our early-stage startup environment.

This Product Marketing Manager role is responsible for:

Owning the product marketing lifecycle
Executing market strategies for new products including market research, competitive analysis, positioning, messaging, and launching campaigns
Leveraging marketing analytics and customer data to understand market trends
Crafting compelling content across various formats including brochures, videos, white papers, blog posts, case studies, webinar presentations, and social media
Collaboration of social media management & content with Brand
Partner with Brand to identify targets for SEM and conversion opportunities
Partnering with the sales and product teams to ensure alignment
Develop sale enablement materials, tools and training materials to support the sales team in value-selling-based methodologies for the entire product portfolio
Identify buyer pain points, define target customer segments and develop customer personas to inform product marketing strategies
Collaborating with the broader brand marketing team to ensure a consistent and impactful message resonates in all outreach
Partner with Design, Brand, Engineering, and Sales teams to enable the rollout of marketing programs
Develop strategic playbooks across go-to-market including enablement, lifecycle marketing, cross-sell paths, and more
Aggregate and analyze customer feedback and conduct research to identify trends and product gaps, and develop actionable solutions like collateral and training to enable Sales to handle competitor objections
Develop compelling, evergreen content that educates customers on the product experience and drives use and engagement
Communicate product details internally and externally. The goal is to make sure that all team members are up-to-speed on launch details
Partner with product management to support the vision for our roadmap through the eyes of the customer
Communicate compelling feedback to fuel improvement to existing products and communication
Deliver revenue and improvements in conversion rates across core investment areas and new product launches

Requirements:

5 + years of product marketing or growth marketing experience, including familiarity with key growth levers and channels (CRM, Incentives, Paid Media)
Experience in hardware, modular construction or real estate a plus
Experience with hands-on integrated marketing programs, from which you can showcase a portfolio of GTM campaigns.
Experience in content, digital marketing, email, and an understanding of how these push the business forward with sales and product
Experience in managing SEO/SEM agencies a plus
Established success in executing marketing strategies and the ability to clearly articulate quantifiable impacts that benefited the company
Exceptional communication and presentation skills and a track record for delivering clear and compelling customer-facing materials
Experience with Salesforce, along with other sales and marketing tools like marketing automation platforms and analytics tools
Solid attention to detail, highly entrepreneurial, creative, open-minded, persistent, and highly collaborative.
Outstanding organizational and prioritization skills, with the ability to manage multiple projects in a fast-paced environment and consistently deliver on key milestones
Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done

Benefits:

Competitive base salary dependent on experience with an additional yearly target bonus
Hybrid work schedule with 3 days each week in our Redwood City office
Early stage employee equity
Exceptional health, dental, and vision insurance
401k eligibility after 6 months
Flexible PTO policy

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