Effy Jewelry is a leader in the fine jewelry industry, known for our exquisite craftsmanship and timeless designs. With over 150 stores nationwide, we are dedicated to providing exceptional products and an unparalleled shopping experience to our customers.

Effy Jewelry’s in-house creative team handles end-to-end marketing and content creation for all internal stakeholder teams including—but not limited to—retail locations (land + cruise ship stores), cruise marketing operations, eCommerce, special project teams, and business partners.

Our in-house team consists of art directors, designers, copywriters, content/brand strategists, marketing specialists, editors, and photographers. And is continuing to grow in scope and size! We tailor creative solutions and brilliant designs to our internal partners’ unique needs, covering a range of formats and mediums including:

Photography
Video
Editing/Retouching
Art Direction
Digital Design
Campaign Work
Print Materials
Branding Elements
Creative Approvals
Digital Publications
Print Publications
Paid Media
Web Design
Social

Key Responsibilities:

Align Business Goals with Digital Initiatives: Lead the strategic management of high-priority digital and creative projects aligned with business objectives, enhancing e-commerce performance and in-store digital experiences across 150+ retail stores, primarily located on cruise ships.
Develop & Implement a Comprehensive Digital Strategy: Design and continually refine a digital strategy that integrates cutting-edge technologies across Effy’s omnichannel environment, including cruise ship stores, land-based retail, e-commerce platforms, and new digital touchpoints such as in-store kiosks, video screens, and mobile apps.
E-commerce & Digital Platform Optimization: Oversee internal e-commerce development and work with design agencies to enhance site functionality, improve user experiences, and boost conversion rates. Lead the charge in managing updates, redesigns, and improvements across digital platforms.
Manage Diverse Digital Touchpoints: Lead projects involving a variety of creative digital outputs including video content production, interactive displays, kiosks, and in-store digital screens to engage customers and drive brand awareness.
Content Creation for Multiple Channels: Partner with Creative Directors, Producers, and cross-functional teams to ensure the timely creation and deployment of content across all digital touchpoints—ranging from in-store screens to e-commerce platforms and video campaigns.
Innovate and Enhance Customer Experience Through Technology: Collaborate with internal and external stakeholders to leverage new and emerging technologies such as augmented reality (AR), digital signage, and mobile engagement tools to enhance both online and in-store experiences.
Lead Cross-Functional Digital Integration: Direct the planning, implementation, and coordination of digital integration projects, working closely with teams from IT, Brand Integration, Operations, and Store Design to ensure cohesive execution across all channels.
Budget & Schedule Management: Establish and manage project budgets and timelines, ensuring key milestones related to digital touchpoints, content production, and new technology integration are met.
Vendor & Agency Management: Work closely with third-party vendors, creative agencies, and technology providers to ensure that all digital touchpoints—from video production to e-commerce integrations—are seamless, impactful, and aligned with the overall brand strategy.
Annual Digital Content Workflow: Lead the creation and scheduling of annual digital content, including updates for interactive digital screens, video content, and new technology rollouts to ensure constant innovation and alignment with customer expectations.
Performance Monitoring & Data-Driven Optimization: Track and evaluate the performance of various digital initiatives, including video content, in-store interactive displays, and e-commerce platforms. Use data insights to refine strategies and recommend improvements to increase engagement and conversions.
Stay Ahead of Digital Trends & Technology: Continuously research and recommend innovative technologies and solutions—to keep Effy at the cutting edge of the retail and digital landscape.
Creative & Technical Problem-Solving: Develop creative solutions to project-level and strategic challenges, ensuring the successful delivery of digital initiatives on time, within scope, and aligned with broader business goals.
Manage Digital Agency Relationships: Lead the management of relationships with digital and design agencies, overseeing all phases of production for digital assets and ensuring quality and consistency across all creative outputs.

Who You Are:

Possess expertise in managing complex digital projects that span e-commerce, video production, and other creative touchpoints, aimed at enhancing the customer experience and increasing sales.
A proactive, solutions-oriented project manager with a proven ability to adapt to dynamic environments and navigate challenges.
A persuasive communicator, capable of presenting ideas and strategies to various stakeholders with clarity and precision.
Passionate about digital technologies, creative storytelling through video and multimedia, and the intersection of e-commerce and digital innovation.
A collaborator at heart, with a keen interest in driving results through teamwork and innovative problem-solving.

Qualifications:

3-6 years of experience in digital project management, e-commerce strategy, video production management, or digital media, with a proven record of successful digital project delivery.
Proficiency with project management tools such as Asana, Jira, Smartsheet, or similar platforms.
Experience managing digital content creation across multiple platforms, including video, interactive media, and e-commerce sites.
Bachelor's degree in Technology, Business, Marketing, Digital Media, or related field.
Hands-on experience with digital design and collaboration tools like Figma, InDesign, Photoshop, Illustrator, and video production tools.

Effy Jewelry is committed to diversity in its workplace and is proud to offer equal employment opportunities to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other legally protected characteristic in the location in which the candidate is applying. Effy Jewelry applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.

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