Location: US (San Jose HQ) or US Remote

About Axiad

Axiad delivers enterprise-wide passwordless orchestration to secure users, machines, and transactions for organizations that must optimize their cybersecurity posture while navigating underlying IT complexity. The company's flagship product, Axiad Cloud, is a comprehensive, simple and secure integrated authentication platform that allows customers to move to a passwordless future without the friction and risk of fragmented solutions. Working closely with our lead investor, Invictus Growth Partners, we have developed a strategic plan to offer a new, disruptive SaaS IAM product and aggressively grow the company.

POSITION OVERVIEW

The ideal candidate for Product Marketing Manager at Axiad will love two things equally well: telling meaningful stories to technical audiences in a way that inspires them to action; and working side-by-side with sales and marketing professionals from enablement and training to delivery of deal-closing assets and tools.

The Product Marketing Manager is responsible for driving go-to-market activities for Axiad's market-leading product line. This role will execute the overall product marketing strategy and supporting tactics including positioning, messaging, and content development for all inbound and outbound activities. Candidates for this role must be able to create compelling messaging that aligns Axiad strengths with current market needs.

The position requires strong marketing and communications skills, as well as a technical understanding of enterprise cybersecurity software, SaaS services, enterprise IT environments, and rapidly evolving security challenges. The Product Marketing Manager must be comfortable working closely with sales, sales engineering, product management, and marketing, as well as with prospects, customers, partners, and analysts. The position can be based in San Jose, California or remote, and reports to the Director of Product Marketing.

RESPONSIBILITIES

With product management peers and leadership, articulate winning positioning for Axiad's products
Craft compelling messaging that helps buyers understand our benefits and unique advantages and deliver it through creative presentations, demonstrations, sales collateral, white papers, and positioning documents
Develop sales enablement assets focused on helping internal and field sales teams understand target markets and buyers, buyer personas, pain points, product proof points, and key messages
Drive cross-functional product launches, coordinating the efforts of engineering, sales, marketing, PR, and operations
Conduct market financial sizing and segmentation analysis, including pricing, packaging and revenue projection
Provide product support for sales and marketing events, including customer interaction and visits
Gather and analyze competitive data in order to create assets as part of a comprehensive competitive intelligence program
Act as an evangelist for the Axiad product line to market influencers, industry analysts, prospects, and customers at trade shows, industry events, and conferences

MINIMUM QUALIFICATIONS

3 + years of experience as a high-performing product marketing manager
BA/BS required; MBA or equivalent preferred
Demonstrated success in driving go-to-market strategy for cybersecurity products, both on-prem and cloud-based
Experience managing product launches, including managing cross-functional teams
Enterprise security software experience
Experience in identity security, with at least an entry-level understanding of authentication, access management, PKI/cryptography, and credential

This position requires approximately 20% travel

Compensation: approx. $130K - $175K OTE + equity, depending on experience

ABOUT US

We are a fast moving company and are looking for candidates with growth potential, eager to learn and who can demonstrate their abilities and motivation to contribute in a fast pace environment. Axiad offers a competitive salary, stock options and a full list of benefits, including health, 401K, vision and dental coverage. You will work in a fun and creative environment with a talented group of individuals that have a passion for building great solutions.

Axiad jobs

Product Marketing Manager