Link is looking for a marketing manager to help us build our brand and expand our reach to new clients, agents, and teams. We are a real estate brokerage, mortgage company, escrow company, all running on our proprietary technology platform. Link is currently active in 7 states and is continuously looking to expand. The marketing manager will be working closely with the founding team in implementing their ideas to help the brand grow.

Key Responsibilities:

Strategic Marketing Planning: Develop and implement comprehensive marketing strategies to align with Link's growth objectives and drive brand awareness.
Integrated Campaigns: Lead, develop, and execute integrated multi-channel marketing campaigns across various products and business lines to support organizational goals of client acquisition and retention.
Market Research and Analysis: Conduct market research to identify industry trends, customer needs, and competitive landscape to inform marketing strategies.
Lead Generation and Demand Generation: Plan, execute, and optimize marketing campaigns across digital channels (LinkedIn, social media, email, SEO, PPC) and traditional media to generate leads and convert prospects into customers.
Content Marketing and Thought Leadership: Enhance Link's brand presence in the market by guiding our team to create high-quality content such as whitepapers, case studies, blog posts, and webinars to engage and educate target audiences.
Sales and Marketing Alignment: Collaborate with internal teams, including sales, business development, product development, and design, to ensure cohesive messaging and brand consistency.
Metrics and Performance Tracking: Establish and track KPIs to measure the effectiveness of marketing campaigns.
Customer Engagement and Retention: Develop and implement strategies to enhance customer engagement and retention.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field.
Proven experience with traditional and digital marketing channels.
Experience with implementation and management of marketing automation tools.
Strong understanding of marketing principles, strategies, and best practices.
Proficiency in digital marketing tools and platforms, including SEO, PPC, social media, email marketing, and analytics.
Excellent leadership, communication, and interpersonal skills.
Ability to think creatively and strategically to solve complex problems.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Analytical mindset with a data-driven approach to decision-making.

Equal Opportunity Employer: Link is an Equal Opportunity Employer. All applicants will receive consideration without regard to race, sex, color, creed, religion, age, marital status, sexual orientation, national origin, physical or mental disability, veteran status, or any other class protected by law.

Your privacy is very important to Link. The California Consumer Privacy Act (“CCPA”) / California Privacy Rights Act (CPRA) requires us to inform California residents, including job applicants, of the categories of personal information we collect and the purpose for which the personal information will be used. This job applicant notice and the CCPA/CPRA notice provide the disclosures required by the CCPA/CPRA and apply only to applicants who are subject to the CCPA/CPRA.

Link Brokerages jobs

Marketing Manager