About Ferla Bikes: At Ferla Bikes, we are driven by innovation, sustainability, and the joy of the open road. Our range of eco-friendly bikes and cargo bikes are designed for both personal and commercial use, helping to transform urban mobility and logistics. Join us in making a greener, more connected world.

Position Overview: Ferla Bikes is seeking a dynamic SEO Specialist to enhance our online presence and drive more organic traffic. This role is crucial for both our consumer-facing and business-to-business sides, focusing on optimizing our digital content and strategies to reach both personal users and commercial enterprises.

Key Responsibilities:

Develop and implement effective SEO strategies with goals specific to increasing visibility and engagement for both the consumer and business segments of Ferla Bikes.
Conduct keyword research tailored to consumer trends and B2B needs, optimizing website content, blog posts, and marketing materials.
Collaborate with the marketing team to align SEO strategies with overall marketing campaigns and business objectives.
Monitor and analyze SEO performance metrics using Google Analytics, SEMrush, and other SEO tools, and adjust strategies as needed.
Manage, improve, and optimize the structure of our website and blog while ensuring that they are accessible to both consumer and enterprise audiences.
Stay up-to-date with the latest SEO and digital marketing trends and changes in search engine algorithms.

Requirements:

Proven experience as an SEO Specialist or similar digital marketing role.
Experience with SEO analytics platforms, such as Google Analytics, SEMrush, and Ahrefs.
Strong understanding of search engine algorithms and ranking strategies.
Excellent communication and teamwork skills, able to work effectively with cross-functional teams.
Ability to handle multiple tasks in a fast-paced environment and differentiate strategies between consumer and B2B markets.
Bachelor’s degree in Marketing, Information Technology, or related field.

Benefits:

Competitive salary and benefits package.
Flexible working hours and remote work opportunities.
Professional development and training opportunities.
A vibrant team environment passionate about sustainability and innovation.

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Search Engine Optimization Specialist