Company Description

Using SEO generate leads for Roofing Contractors.

Role Description

Job Description:

Summary:

The SEO Specialist will be responsible for developing and executing effective SEO strategies to improve the company's search engine rankings, drive organic traffic, and generate qualified leads. This role requires a deep understanding of SEO best practices, keyword research, content optimization, and analytics, with a specific focus on the roofing contractor niche.

Key Responsibilities:

SEO Strategy Development:

Develop, implement, and manage comprehensive SEO strategies tailored to the roofing industry.
Conduct competitive analysis to identify opportunities and gaps.
Stay updated with the latest SEO trends, algorithm changes, and industry best practices.

Keyword Research & Optimization:

Perform thorough keyword research to identify relevant and high-performing keywords.
Optimize website content, meta tags, and images to improve search engine visibility.
Develop and implement a content strategy that aligns with keyword research.

On-Page & Off-Page SEO:

Conduct on-page optimization, including improving website structure, URL hierarchy, and internal linking.
Develop and execute link-building strategies to improve domain authority.
Monitor and address technical SEO issues, such as site speed, mobile-friendliness, and crawl errors.

Content Creation & Optimization:

Collaborate with the content team to create high-quality, SEO-friendly content, including blog posts, landing pages, and service descriptions.
Optimize existing content to improve rankings and engagement.
Ensure all content is aligned with SEO best practices and the company’s branding guidelines.

Analytics & Reporting:

Use SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) to track, report, and analyze website performance.
Provide regular reports on SEO performance, including traffic, rankings, and conversions.
Make data-driven recommendations to improve SEO strategies and tactics.

Local SEO:

Optimize the company's presence on local search platforms, including Google My Business.
Ensure consistency of NAP (Name, Address, Phone Number) across all local listings and citations.
Implement strategies to improve local search rankings and drive traffic from local searches.

Qualifications:

Proven experience as an SEO Specialist, preferably in the home services or roofing industry.
In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
Strong analytical skills with the ability to interpret data, identify trends, and make actionable recommendations.
Excellent written and verbal communication skills.
Experience with content management systems (CMS) and website optimization tools.
Understanding of HTML, CSS, and JavaScript as they relate to SEO.
Ability to work independently and manage multiple projects simultaneously.
Bachelor's degree in Marketing, Communications, or a related field (preferred).

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