Welcome to Sanrio!

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. Home to many endearing characters including My Melody, Kuromi, Pochacco and Keroppi, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for a broad spectrum of unique products and experiences.

Sanrio is looking for a Marketing Content Manager who has demonstrated success in managing content production in a Creative environment from end to end. Under the direction of the Brand Marketing Director, this role manages the entire lifecycle of content production: including storytelling, brand creative, content development, and content creation to achieve brand content goals that include increased awareness, engagement, and affinity for Sanrio characters. If these attributes sound like you, AND you are ready to hit the ground running to make an impact from day one, please read on to discover more about this opportunity. We are excited to meet you!

The Details (AKA: Job Responsibilities)

Content Development:

Provide brand and storytelling direction for developing content utilized across the company to achieve brand goals and establish consistent brand identity and communications.
Develop content for consumers (B2C) on Sanrio’s global YouTube channel, and Sanrio’s social media platforms including but not limited to Instagram, TikTok, Snapchat, X, Facebook, and digital distribution modules.
Manage agencies and vendors including but not limited to writers, animators, graphic designers, editors, voice-over talent and other industry professionals on an as-needed basis while serving as the primary liaison on behalf of Sanrio.
Procure, negotiate, and manage new agencies as needed for content projects.
Collaborate with outside agencies and internal stakeholders including Brand and Creative departments.
Compile information for internal monthly report which includes data points from established KPIs and OKRs, anecdotes/feedback from fans (“Notables”), and other metrics.
Manage content submissions – provide direction, guidance, feedback and overall brand direction.
Provide Brand team with new content formats and storyline ideas for consideration.
Create briefs at the start of projects to be shared internally and with agencies to ensure alignment on project, goals, deliverables, etc.
Stay on top of trends and test new YouTube and social platform functionalities as they become available and make recommendations.
Negotiate and manage contract/legal process with agencies and vendors and Sanrio legal department.

Marketing:

Interface regularly with Brand Marketing team members and other departments such as Sales, Business Development, E-Commerce, Creative, Legal to maintain communication and information sharing.
Provide feedback on potential brands and collaborations/promotions and pop culture touchpoints and brainstorm ideas.
Create presentations as needed.
Submit invoices and vendor set-ups and issue POs to Accounting.
Draft, submit and organize Project Approval Requests (PARs).
Monitor and maintain expense account and budget.
Comply with company policies and procedures.
Other duties as assigned.

General Skills:

Troubleshooting/problem-solving: Must initiate and rectify daily challenges that may arise with both internal staff/departments and external partners.
Ability to navigate through company org and influence others to achieve project goals.
Guide and mentor staff member(s) as applicable.
As a manager, required to attend meetings as needed—especially if a Marketing “kick-off” meeting and/or a business meeting that requires Marketing’s input/brainstorm.
Participate and engage in conversations and discussions for both internal department/external partner meetings as the main Marketing liaison.
Must be nimble and flexible in working outside of primary job description to be the Marketing representative as needed – a team player.
Support Marketing Department in driving the company’s Branding, PR, Marketing, corporate communications and overall Brand initiatives.
Support Marketing Department across various categories, including event management and production.
Communicate Sanrio’s overall Brand guidelines to partners and ensure Brand is properly represented to consumers.

What do YOU bring to the table (AKA: Experience prerequisites):

BA/BS in business with brand, marketing, digital and animation, preferred or equivalent experience.
5+ years related work experience with Brand, Marketing and Content projects.
Proven success with managing content projects from concept to completion.
Proven success with building and managing marketing campaigns.
Experience with paid content advertising.
Must possess excellent project management skills, copywriting, organization/prioritization, problem-solving, and able to multi-task in a fast-paced environment.
Detail-oriented, have excellent interpersonal and written/verbal communication skills.
Enthusiasm and affinity for the Sanrio Brand & characters and knowledge of pop culture a huge plus.
English/other language bilingual skills are a plus.
Proficient in MS Office (Excel, Word & PowerPoint, Outlook).
Some travel (up to 10%) may be required.

Sanrio, Inc. jobs

Marketing Content Manager