Social Media & Content Marketing Specialist

Surfr has established itself as the market leader in accurate jump tracking technology for smartphones and watches. Despite our growth and success, there is still enormous potential for further expansion, particularly outside the EU. We have developed the Surfr.app, which is already performing well. We are committed to continuous improvement and are now looking to expand our reach further.

At Surfr, we tackle complex challenges with a highly skilled and professional team. We expect everyone to be extremely self-sufficient and capable of handling tasks independently when needed. While the team is always there to support, each of us can manage things on our own when necessary.

Our Core Values:

Teamwork and Support: A close-knit team ready to help each other.
Empowered: Take full responsibility and be self-reliant.
Freedom: No traditional offices or fixed hours; work wherever and whenever you want, in synergy with the team.
Efficiency: Minimal meetings to ensure team efficiency.
Quality: Strive for the absolute best.

Role Overview:

As a Social Media & Content Marketing Specialist, you will work directly with Herbert, CEO and Chief Marketing Officer at Surfr, to craft and execute media and marketing strategies. The title "Specialist" emphasizes that while you will be involved in ideation and strategizing, your primary focus is on hands-on execution of existing media and marketing strategies.

Based on your skills and ambitions, this role also offers the opportunity to grow into the Chief Marketing Officer position, taking over responsibilities from Herbert, and making you fully responsible for Surfr's go-to-market strategies.

Content and Community Engagement:

Create and manage an overall content plan, outsourcing content creation as needed.
Maintain and update the website, ensuring it remains helpful to users.
Develop FAQs and help information with the assistance of a hired writer.
Manage brand representation across all social channels, App Store, and Play Store.
Create a consistent stream of stories on our Instagram channel.
Generate posts and reels from both in-house and provided content.
Engage with users online, responding to tags, reviews, posts, and questions on forums.
Respond to DM’s and comments
Produce and edit video content, design graphics, and craft compelling stories.
Regularly shoot content with a GoPro or iPhone.

Marketing and Advertising:

Contribute to the overall marketing strategy and gradually take on more responsibility.
Develop and oversee the execution of advertisement campaigns across digital platforms. Advertisement campaigns are part of our existing broader marketing campaigns.
Implement diverse communication strategies to enhance user interaction through in-app messages, email campaigns, and push notifications.

Influencer and Partner Relations:

Manage a network of influencers, ensuring alignment with brand goals and managing performance.

KPIs:

Increase in social media followers across platforms like Instagram and YouTube.
Amount of content released across different channels.
Engagement metrics such as comments, interactions, and direct messages.

Ideal Candidate:

The ideal candidate is highly creative with a passion for social media and marketing. They should be enthusiastic about engaging directly with our audience and handling day-to-day social media interactions. This role is perfect for someone who is talented in content creation and social media engagement but also enjoys the practical aspects of executing marketing strategies.

Creativity: Ability to produce engaging and original content.
Engagement Skills: Strong interpersonal skills for active online engagement with our audience.
Self-Sufficiency: Capable of managing tasks independently with minimal supervision.
Attention to Detail: Ensuring high-quality and accurate content creation and communication.
Passion for Social Media: Enthusiastic about social media trends and best practices.
Flexibility: Ability to adapt to a fast-paced, dynamic environment and manage multiple priorities.

Essential Skills:

Project Management: Strong organizational skills to handle multiple projects and deadlines.
Communication: Excellent interpersonal and communication skills for managing resources & influencers.
Writing: Superior writing skills for creating engaging content.
Data Analysis: Ability to analyze performance data from campaigns and social media to guide strategy.
Campaign Management: Experience in setting up and monitoring ad campaigns across platforms.
Adaptability: Quick to learn and adapt to new technologies and trends in digital marketing.
Budget Management: Experience in managing budgets and optimizing spend on advertising campaigns.
Video Editing: Skilled with video editing software to produce engaging content.
Content Creation: Proficient in English writing and graphic design (Photoshop or similar).

Preferred Skills:

Technical Proficiency: Proficient in using website CMS tools like Elementor, with basic programming skills (HTML, CSS, JavaScript) as a plus.
Shooting: Proficient in using GoPro and phone-based cameras for content creation.

Other Requirements:

Passionate about watersports, preferably kiteboarding or wingfoiling.
Familiar with and an active user of the Surfr app.
Minimum of 1-2 years of experience in similar positions.

Job Position Details:

1 FTE / 40 hours per week (less can be discussed).
Hiring as a freelancer or on payroll (gross salary range: €30K - €42K yearly, based on 1 FTE).
Secondary benefits include team kite weeks in various windy locations worldwide.

How to Apply: Please submit your resume, a cover letter detailing your relevant experience, and examples of your previous work in social media and content creation to twan@thesurfr.app. Twan will have the first 30-min meeting with you. After that you will potentially move to the second round, which includes a meeting with Herbert and Ali (Surfr shareholders).

In your reply please include the following:

Personal motivation
Curriculum Vitae including reference projects / portfolio. Include examples of content that you produced. Include examples of content that you produced yourself (you did the editing).
Your top content or marketing action (just one!) that you would think would benefit Surfr. Don’t get lost in strategy here, we are not looking for a strategic plan. Just give us one idea that you think would be most beneficial to Surfr now. Describe how this idea will benefit Surfr in your eyes.
Your top feature for the Surfr. app. Describe the feature that is missing right now, but in your opinion will make a huge impact in the community.

The Surfr. App jobs

Social Media & Content Marketing Specialist