About Us:

Gin & Juice is the first ready to drink product from Dr. Dre and Snoop Dogg’s new premium spirits brand. Made with High Quality Premium New World Gin, Gin & Juice by Dre and Snoop is all natural, low calorie and low sugar with no artificial Colors or Flavors!

Position Overview:

We are seeking an experienced and strategic Director, Commercial Marketing-West, to lead our efforts in developing and executing commercial marketing strategies that enhance brand visibility, foster strong relationships with trade partners, and ensure effective execution. The ideal candidate will have a deep understanding of the spirits industry, strong leadership skills, and a proven track record of success in commercial and trade marketing initiatives.

Key Responsibilities:

- Develop and implement comprehensive commercial marketing strategies and tools that align with overall brand and business objectives.

- Lead planning to localize national programming to meet the unique needs and preferences of regional markets, ensuring tailored execution that resonates with consumers.

-Collaborate with region sales, distributor partners and agencies to plan and execute marketing activations, promotions, and events.

- Build and maintain strong relationships with key trade partners, distributors, retailers, and on-premises accounts.

- Collaborate closely with the West region sales team to align marketing initiatives with sales goals, drive regional growth, and ensure effective market penetration.

- Oversee the planning and execution of trade shows, tastings, and other promotional activities to enhance brand visibility and drive sales.

- Collaborate with key stakeholders to ensure cohesive and effective marketing campaigns.

- Analyze market trends, consumer insights, and competitive landscape to inform marketing strategies and identify growth opportunities.

- Manage local marketing spend, ensuring efficient allocation of resources and maximum ROI.

- Measure and report on the effectiveness of commercial marketing activities, using data-driven insights to optimize performance.

- Ensure all marketing activities adhere to regulatory guidelines and brand standards.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.

- 8+ years of experience in field marketing, trade marketing, or related fields within the spirits or beverage industry.

- Proven track record of successful marketing campaigns and trade activations.

- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.

- Creative thinker with a passion for the spirits industry and brand building.

- Ability to think strategically and creatively in a fast-paced, dynamic while managing multiple projects simultaneously.

- Proficient in marketing analytics and performance measurement tools.

We Offer:

- Competitive salary and benefits package.

- Opportunity to work with leading brands in the spirits industry.

- Dynamic and collaborative work environment.

How to Apply:

Interested candidates should submit their resume and a cover letter detailing their relevant experience and why they are the ideal fit for this role.

By Dre and Snoop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

By Dre and Snoop jobs

Director, Commercial Marketing- West