Haworth is a high-touch, creative-driven media agency where individuals from diverse backgrounds and experiences contribute to our team. We’re a 50-year-old startup—meaning as the media world becomes more complex, we reinvent how to connect with the consumer. What doesn’t change is our mission to attract and welcome like-minded talent to a culture where you can grow, learn, and deliver your best work. We’re a mid-size employee-owned independent with the hospitality of a boutique agency, backed by the clout and intelligence of WPP/GroupM, the world’s largest media investment company. Our clients represent marquee consumer brands across retail, spirits, restaurants, electronics and more. Join us in our Minneapolis HQ where we embrace a hybrid work model as we grow our team of media specialists.

PLANNER, MEDIA STRATEGY

Haworth seeks a Planner, Media Strategy with strong media experience demonstrating initiative, attention to detail, and implementation of innovative thinking within strategic marketing plans. The Planner will be the lead in providing day-to-day stewardship and be responsible for overall media execution details.

RESPONSIBILITIES

Strategic Media Planning & Measurement/Reporting

Accountable for day-to-day flow of media activity, information and timelines
Assist team in cross-channel, full-funnel strategic media plan development: Media campaign approaches aligned to marketing and comms objectives; channel evaluation and spend allocations; cross-channel plan media deliveries and summaries: R/Fs, impressions, etc.; briefing and communicating with investment teams of tactical plan assignments
Responsible for ensuring media plans and recommendations meet goals. Including: Facilitate channel communication, assist with deck development inclusive of providing critical thinking and analysis,; lead competitive, target audience deep dives, research and other creative solutions to aid in strategy development; own flowchart and budget workbooks that summarize all planning and activation details; lead weekly pacing as well as monthly and quarterly measurement/reporting outputs across teams and channels
Responsible for ad logistics and project management to activate campaigns: Creation of detailed plan summary with timelines, asset needs, placements, unit/asset sizes, etc.; communicate with creative and client teams to obtain needed assets for tactical campaigns
Lead recap of media plans
Facilitate real-time cross-channel work-sessions for in-campaign reporting/measurement, optimizations, and plan revisions

Internal Communications

Report into Supervisor & manage up as needed with questions, ideas, and check-ins
Manage development and training of Assistant, Media Strategy to effectively utilize media resources, and understand & implement media guidelines/procedures
Responsible to develop & maintain strong working relationship with fellow employees; run point as primary day-to-day contact for channel teams
Update status doc and lead internal status meetings

Relationships & Service

Lead day-to-day communication of client updates and circulate documents with teams

Presentation

Responsible for building strategic and tactical media plan slides with Supervisor' lead
Potential to present portions of media plans to direct client and core team
Provide opportunities for Assistants to present research and competitive findings to core team, and client when prepared

REQUIREMENTS

2-3+ years of experience required
Bachelor’s degree from a four-year college/university - degree in Marketing, Advertising preferred
Solid knowledge of media resources, terminology and applications
Base understanding of all media types, including Social, Digital, OLV/CTV, TV, Radio, Outdoor, Search, Commerce and Display; emphasis in Digital, OLV/CTV and Social preferred
Experience assisting in cross-channel planning, full-funnel planning
Experience assisting in performance campaigns preferred
Ability to comfortably communicate with clients and vendors
Strong numerical aptitude and accuracy
Superior written and verbal communication skills
“Self-starter”, strong organizational skills, ability to prioritize workloads
Motivated to work in a team environment that promotes collaboration
Experience employing innovative thinking and development of creative strategic solutions

Competitive compensation and casual, team-oriented working environment. Qualified applicants please forward your resume and salary requirements to: hr@haworthmedia.com

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Media Planner