The Digital Marketing Strategist will plan, execute and optimize marketing initiatives, focusing on acquisition channels including digital advertising and affiliate marketing.

This cross-functional role will partner closely with copy, creative and ecommerce teams to ensure timely development and deployment of on-brand campaigns driving to key business results and helping to achieve sales targets.

The successful candidate will employ data-driven decision-making, a hypothesis-driven test & learn mentality, and an eye toward constant optimization of initiatives and campaigns.

Responsibilities:

Planning, execution, and measurement of D2C acquisition marketing initiatives
Develop, produce and optimize paid media campaigns across paid social (Meta, TikTok), paid search, performance max, and other programmatic channels.
Grow affiliate network via LTK and improve overall quality of creator partnerships
Identify audiences of new prospects and develop strategies for targeting and converting them while maximizing efficiency (CAC) and attributable revenue (ROAS).
Collaborate with retention marketing to increase LTV
Create and maintain performance reporting; able to present results clearly and make recommendations based on findings.
Partner with creative marketing team to establish/maintain marketing calendars and help guide production of marketing assets.
Brief in asset needs in a timely manner to allow for copy, design, review, signoff and deployment of campaigns.

Must Haves:

5+ years in a marketing role. B2B/D2C experience preferred. Fashion/apparel or footwear experience nice to have but not required.
Hands-on fluency with native DPSs: Facebook Ads Manager, Google Ads, and TikTok Ads Manager. NOTE: this is a hands-on-keyboard role with NO agency/3rd party partner resources for execution or reporting. Direct experience running ads is required; agency partner management does not in of itself satisfy this requirement.
Deep understanding of audience targeting and ad optimization techniques, especially as measured by ecommerce sales.
Ability to plan into and adhere to strict budget constraints.
Comfortable in a collaborative role with many internal and external stakeholders.
Able to juggle multiple initiatives at once and prioritize independently.
Comfortable with Google Analytics
Deep understanding of current digital landscape
Experience with Product Feed Management and Optimization
Successful track-record of developing marketing strategies, executing, measuring, and delivering on performance targets.
Strong understanding of the luxury consumer mindset and a dedication to creating great consumer experiences.
Takes ownership, problem solves and demonstrates.
Demonstrated experience in growing revenue, optimizing cost efficiency and maximizing profit
Proven leadership skills in process, people and results
Ability and desire to work in a fast-paced small business environment and meet deadlines under pressure
Entrepreneurial leader with a high level of accountability and a flexible approach to problem solving

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Digital Marketing Strategist