We’re looking for an experienced, talented content creator who’s a highly empathetic and skilled communicator and can create exceptional written and verbal content in a variety of formats and media. The ideal candidate is someone who is equally adept at producing original content for a workshop as they are writing a long-form parental resource or developing short-form marketing copy to drive interest in our programming. In order to succeed, they should have a deep understanding of the problems we seek to solve for our clients and their employees and be able to expertly develop content-driven solutions that address those problems.

ABOUT PARENTALY

Our mission is to build the best parental leave experience, empowering working parents to achieve their career goals and organizations to continue thriving over the course of the leave journey. We partner with leading employers globally who are committed to improving their parental leave experience. They partner with Parentaly to offer career coaching programs and manager training to guide expecting parents and their managers from pre-leave to return-to-work.

JOB RESPONSIBILITIES

Core programming:

Own language and messaging for our core programming, inclusive of our coaching curriculum, digital toolkit, trainings, workshops, and email communications.
Develop new content and resources for our core programming, and iterate on new programming, such as community-based engagement.
Leverage programming content to product external-facing marketing materials, such as downloadable resources, blog posts, and webinars.

Enrollment marketing:

Partner closely with our account management team to develop guidelines and materials that enable our corporate clients to effectively market the value of Parentaly as an employee benefit to their employees.
Monitor utilization of Parentaly as a benefit across each corporate client, and develop creative strategies to engage potential participants further (especially in instances of underutilization). Some recent examples include: (a) optimizing email communications to ensure that participants who sign up for Parentaly book their first coaching session (b) partnering with ERGs within our client organizations to run custom panel events co-hosted by Parentaly.

Thought leadership:

Demonstrate expertise in the parental leave experience across internal and external channels
Partner with our Marketing team to use our program experience to develop multimedia external-facing thought leadership, such as:
Turning coach insights into LinkedIn campaigns
Running surveys with Parentaly alumni to measure the long-term impact and efficacy of the program
Analyzing data to find trends in who and how employees are engaging with our program

OUR BRAND VOICE

We are supportive, conversational, solution-oriented, and informative. We draw attention to the problem space by addressing potential concerns or challenges that employers face regarding parental leave in a matter-of-fact way, but we aren’t afraid to have a sense of humor. We highlight our solutions and innovative approach in a confident and straightforward manner. Overall, we aim to be professional without becoming cold or corporate. The empathetic, human feel is a critical component of our voice.

OUR VALUES

Solve big problems: We’re here to understand and solve real problems, delivering excellent experiences for working parents, their teams, and their organizations.

Engage in healthy debate: Many minds are better than one. We value different perspectives and constructive feedback, assuming positive intent and avoiding pride of ownership.

Move fast, then iterate: We seek to put things out into the universe fast because we learn by doing. And then we iterate along the way to make them even better.

Growth is a team sport: We’re laser-focused on growing Parentaly responsibly and quickly, so that we can truly impact the working parent experience.

Choose to have fun: Building an innovative business is incredibly hard — but with the right mindset, even the challenges can turn into opportunities.

Parentaly jobs

Senior Content Manager & Writer