MAJOR RESPONSIBILITIES (Position Summary)

Responsible for creating, curating, collaborating and managing published content across social media platforms in line with the brand’s direction. This role requires a deep understanding of social media trends, strong communication skills, and the ability to analyze and report on social media metrics to drive engagement and brand loyalty.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Strategy Development: Develop and implement a comprehensive social media strategy to increase brand awareness, drive website traffic, and boost engagement across all platforms.
Content Creation: Collaborating with the creative teams to curate, and manage engaging content, including copywriting, images, videos, tailored to each social media platform.
Community Management: Monitor, respond to, and engage with the audience in a timely and professional manner to build relationships and foster community.
Campaign Management: Plan and execute social media campaigns, including promotions, contests, and collaborations, ensuring alignment with overall marketing goals (eg, database & follower growth).
Influencer & Brand Partnerships: Ownership of third-party relationships with brands/individuals. Creating clear goals & ROI targets set within budgets. Project manage & collaborate with other departments and creatives to execute.
Analytics & Reporting: Track and analyze social media metrics to assess the effectiveness of campaigns, provide insights, and make data-driven recommendations for improvement.
Brand Connection: Grasp the brand’s core values, articulate its distinctive market position, and proficiently craft copy while guiding the brand’s tone of voice.
Trend Monitoring: Stay up-to-date with industry trends, emerging social media platforms, and best practices to keep the company’s social media presence relevant and innovative.
Photography Management: Monitor and oversee inventory of product samples and coordinate photography requirements accordingly. Take ownership of studio and lifestyle photoshoots, overseeing production as needed.
Collaboration: Work closely with other departments, such as Sales, E-commerce, and Customer service, to ensure a cohesive brand message and integrated marketing efforts.
Ad Management: Assist in managing paid social media advertising campaigns, including, targeting, and performance tracking.

QUALIFICATION REQUIREMENTS

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proven 3+ years’ work experience as a Social Media Manager or similar role.
Excellent understanding of the major social media platforms.
Strong written and verbal communication skills with the ability to create compelling content.
Proficiency in social media management and analytics tools.
Ability to analyze social media metrics and translate data into actionable insights.
Creative thinking and problem-solving skills.
Strong copywriting skills.
Experience with graphic design tools is advantageous.
Strong project management and organization skills.
Knowledge of SEO, PPC, and other digital marketing concepts is advantageous.

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Social Media Manager