Job Description

MCM is on the lookout for a dynamic and skilled Digital Marketing Specialist to elevate our digital presence and drive impactful marketing campaigns. This role demands a blend of strategic planning and hands-on execution to optimize digital marketing efforts for our diverse clientele. If you're passionate about digital marketing and have a proven track record, we want you on our team!

Key Responsibilities

Campaign Management: Develop, implement, and manage multi-channel digital marketing campaigns ( Digital Marketing, social media, email marketing, content marketing).
Analytics and Optimization: Analyze campaign performance, generate insightful reports, and make data-driven decisions to optimize results.
Client Collaboration: Work closely with clients to understand their marketing goals and devise customized strategies to achieve them.
Market Research: Conduct thorough market research and competitor analysis to identify growth opportunities.
Content Creation: Create and manage engaging content for digital platforms, ensuring alignment with client branding and marketing goals.
Budget Management: Monitor and manage budgets for digital marketing campaigns.
Trend Monitoring: Stay updated with the latest digital marketing trends and best practices.

Requirements

Proven experience as a Digital Marketing Specialist or a similar role.
Strong grasp of digital marketing concepts and best practices.
Proficiency in marketing software and tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager, HubSpot).
Excellent analytical and project management skills.
Strong communication and interpersonal abilities.
Capability to work independently and manage multiple projects simultaneously.
Working knowledge of HTML, CSS, and web development tools is a plus.

Performance Expectations

KPI Achievement: Meet and exceed KPIs for each campaign (CTR, conversion rates, ROI).
Client Satisfaction: Maintain high levels of client satisfaction through effective communication and results-driven strategies.
Continuous Improvement: Drive ongoing optimization of campaigns through rigorous data analysis.

Benefits

Competitive hourly rate of $30/hr.
Flexible working hours (25 hours per week).
Opportunity to work remotely.
Professional development and growth opportunities within the company.

Challenges and Opportunities

Diverse Clientele: Engage with a variety of clients from different industries, broadening your expertise and knowledge.
Multi-Project Management: Handle multiple campaigns simultaneously, offering significant learning and growth potential.

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Digital Marketing Specialist